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Business Tips: What Is the Value of NFT?
“A diamond is forever.” I’m sure many of you have heard this before. It’s a tagline made by Mary Frances Gerety for De Beers in 1949. Grammar sticklers with poor taste like me may feel something wrong with the sentence, but it has attrac... -
Marketing Tips: How to Tell Good from Bad
【We live from feeling to feeling】 Do you know how many decisions you make in a day? Including trivial ones, like blowing your nose or reading this article, for example. It is said to be about 35,000. Do you believe we can make such man... -
The Japanese Housing Market: How to Survive in a Small House in Japan
【The greater also serves for the lesser?】 In the US, the price of homes still increases, while the Fed (FRB) is fighting inflation. In other words, even though the interest of home loans is going up, housing supply is still short in th... -
Marketing Tips: How to Make a Paradigm Shift and Get Over the Ups and Downs
【We can learn a lot about marketing tips in museums】 I don’t understand art unfortunately, but I like to go to museums, maybe because I enjoy trying mysteries that can never be solved by me. In Tokyo Metropolitan Art Museum until this ... -
Japanese Craftsmanship: Chairs Upholstered with Japan Blue Jeans (Okayama Denim)
【Japanese natural indigo】 Indigo is a dye extracted from a plant. As Jeans may be a synonym for indigo, it was once used to dye fabric all over the world, not only in Japan. You may think most of the jeans are still dyed in indigo blue... -
Marketing Tips: Love It or Not Rather Than Good or Bad
【MBA frameworks are no longer sufficient】 AIDMA, PDCA, SWOT, PEST, 3C, 4P, STP, KGI, KPI, etc. I was so excited when learning these business frameworks in an MBA course more than 10 years ago. I naively believed I had gotten a key to t... -
Japan Travel in the Know: Go Off the Rails to Visit Small Towns in Hokkaido!
【Country towns struggle to survive】 Do your cities (towns or villages) have taglines? This is not a question as an attention getter (as I often do), but I’m really curious. In Japan, with decrease in population, the number of municipal... -
Marketing Tips: Red Pill or Blue Pill? This Is Your Last Chance
【All good lies are mixed with some truths】 The new Prime Minister took office in Japan last month (September, 2020). He was the most unpopular candidate early this year, but now boasts a high approval rate of more than 70%. I think thi... -
Unique Business in Japan: A restaurant Run by People with Dementia
【All the servers are people with dementia】 In Tokyo last year opened a restaurant. The name is “Restaurant of Mistaken Orders.” What features the restaurant is all the servers working there are people living with dementia. According to... -
Marketing Tips: What Is a Reasonable Price?
【What is a reasonable price?】 I know it doesn't look like that, but this object in the above image is a lounge chair. The chair can flexibly change its shape by moving each curved board consisting of the outer frame. For your informati...
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