Business hacks

    • November 1, 2022
    • November 3, 2022

    Business Tips: What Is the Value of NFT?

    “A diamond is forever.” I’m sure many of you have heard this before. It’s a tagline made by Mary Frances Gerety for De Beers in 1949. Grammar sticklers with poor taste like me may feel something wrong with the sentence, but it has attracted so many people and was chosen as the best tagline of the twentieth century in 1999. The reason why this tagline came up to my mind is because I’ve just started to read “Master of the Game” by Sidney Sheldon. Embarrassingly, I’ve only heard of the title but never read it. In the prologue of the story, the main character, the old lady recalled her younger days, and the people coming into her life were described as ghosts. The first ghost is Jamie McGregor, who went to South Africa in 1860s to seek his fortune, and the description of the diamond rush grabbed my interest. I’m […]

    • August 8, 2022
    • October 14, 2022

    Marketing Tips: Is a Dyson Vacuum Worth It? How Is It Unique?

    Dyson, the only entertaining vacuum cleaner in the world The only vacuum cleaner in the world. This sales copy made me pay for the highest-grade Dyson vacuum cleaner, though I’m not interested at all in home electronics and so much in cleaning itself. Sales copies seem to control our behaviors like this. Anyway, how do I like it? I’m completely satisfied with the product and take off my hat to their innovations. Mind you; it’s not about technical innovations. To be honest, I don’t think it’s very useful or more sophisticated than other vacuum cleaners in terms of functions. What I evaluate most is it’s just fun to use. I believe this is the core achievement of their innovations. In other words, Dyson has re-defined vacuum cleaners. Dyson vacuum clearners are not so good in usability As most of you may know that, Dyson vacuum cleaners don’t have a dust […]

    • February 25, 2022
    • October 13, 2022

    Psychology Trivia: How to Survive Video Meetings

    The trick to have a good conversation Do you know the secret to having a good conversation on the first date? At least in Japan, I believe many people know it: You must reserve seats facing the same direction! The psychological effects that appear by sitting face-to-face are strain, conflict, and seriousness, while we instinctively have the sense of sympathy, intimacy, and affection when facing the same direction. I used to use this psychological theory in my younger days, though I don’t think I gained a lot of benefits. Now, the theory is confusing me. How should we position ourselves in video meetings? Silence is less tolerated in video meetings How many video meetings did you have last week? I believe they become more and more common than in-person onsite ones. To be honest, I don’t like video meetings very much. You imagine that’s because it’s more difficult to read […]

    • January 3, 2022
    • October 13, 2022

    Marketing Tips: The Customer and Market Are Always Right?

    The COVD struck a final blow to the world logistics Somewhere in countryside in early morning, a boy on a bicycle is throwing a newspaper to a front porch house-to-house. I’m sure you’ve watched such a scene in some Hollywood movies. It was so surprising when I watched it for the first time, but now I think it might be a good solution to the problem of a shortage of delivery workers. It would be done not by people but by drones in the near future, I believe, though. By increasing demand for e-commerce and the rapid economic recovery from the COVID crisis, the world logistics is still overwhelmed. According to Bloomberg, container ships have to wait for an average of 16.9 days to enter the port of Los Angeles. Our containers take twice as long to get to our branch office in the US. Logistics service is one of […]

    • December 3, 2021
    • September 28, 2022

    Prius Changed the World: How to Make a Value Shift and New Hierarchy

    Toyota Prius was just in time for the 21st century Do you know the animation movie, Astro Boy? It was released in Hollywood in 2009, though it wasn’t a big hit. The origin of the movie is a Japanese classic comic book. The story was set in the future (the 21st century, the future as of 50’s). I’m sure almost all the Japanese people older than me (around 40 years old) can sing the opening song. Such a popular but old comic book character was used in a car commercial in 1997. Guess what car. It was Toyota Prius, with a slogan: “Just in time for the 21st century.” The commercial was great to impress many people older than driving age including me. Watching the commercial, we clearly realized the gap between the coming 21st century and the one we dreamed of when we were kids. What Toyota Prius changed […]

    • November 30, 2021
    • September 29, 2022

    How to Spend Money Wisely: Better to Buy Something Good That Will Last

    I’m sure the king of shoes is John Lobb The king of beasts is a lion. The king of fruits is a durian. What do you think the king of shoes is? I believe it would be John Lobb. It may have not yet become common sense like the rankings of animals and fruits, but I expect I’m not the only one who thinks that way. They are the symbol of strength, stylishness, and smartness, though it may be influenced a lot by James Bond. These days, I’m into YouTube videos of shoe repair, where I saw John Lobb shoes were repaired to be so beautiful as if they were new. I feel like I understand why they are called the king of shoes. We are forced to seek out the best price buy As I wrote sometimes ago, I’m not so interested in things and owning things. It would […]

    • November 16, 2021
    • September 29, 2022

    What Are the Basic Human Values? We’re Useless If Productivity Is Most Important

    The days of Kaizen activities are like the highlight of Apollo 13 The spaceship was about to penetrate the atmosphere in the shortage of electric power. The crews and the ground staff of NASA knew enough about it. While running out of time, they made many trials and errors. No matter how trivial they are, like changing a sequence of activation processes, skipping some of them, etc. Finally, they succeeded in securing the minimum required supply of electric power for atmospheric re-entry. This is the highlight of the movie “Apollo 13.” As it’s far smaller in scale, craft people in our factory are engaged in improvement (Kaizen) activities. Most of them are really small and trivial, but I remember the famous scene of the movie every time seeing those Kaizen activities. Our labor productivity looks low just because of deflation Japan is often said to be lowest in labor productivity […]