CATEGORY

Hokkaido sightseeing

    • October 5, 2021
    • April 23, 2022

    This Is a New Sustainable Hotel in Sapporo

    We went all over the world, staying at cheap hotels I went all over the world (for business, though) together with my boss (current chairman) before the COVID. It was common for us to visit multiple countries at a time. This may sound gorgeous, but it was tough. Making matters worse, I always chose cheap hotels to contain costs. In some hotels, we felt like we might as well sleep in a tent outside. He often complained “Please sell more furniture, make more money, and let me stay at better hotels.” This year, he resigned from the president position, and we will never go on overseas business trips together. I feel sorry I couldn’t fulfill his wish in the end, though I always enjoyed the penniless trips with him. New eco-friendly hotel in Sapporo Last week, the chairman came to my desk and talked to me delightedly. This is the […]

    • July 22, 2021
    • April 20, 2022

    Do You Know Where Japanese Mecca of Wooden Furniture Is?

    Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of the profitable items in the canned-drink market. A Japanese beverage company launched a canned coffee named with “WEST” about 20 years ago, but it didn’t sell at all. They just changed the name to “BOSS,” and it became a big hit and still sells very well. The lesson we can learn here is names are important, sometimes more important than the contents. In that sense, the name of our hometown (ASAHIKAWA) is at a disadvantage outside Japan because it’s not easy for non-Japanese people to pronounce. In fact, even most of our overseas business partners may not remember the name correctly, I guess. Today, I’d like to show […]