marketing– category –

【Trains are still the king of transportation for tourism】 Which transportation do you think is best for your trip? By air, sea, or road? According to a report by the Ministry of Land, Infrastructure, Transport and Tourism, the share of...

【Can you judge apples by appearances?】 Apples are the most popular seasonal fruit in Japan in winter. You can see a lot of them piling up everywhere. My wife always goes straight to an apple stand in any supermarkets, though I don’t kn...

【We get used to waiting in a line in Japan】 What surprises many foreigners who first come to Japan would be huge lineups of people waiting to enter shops, restaurants, etc. In the early phase of the COVID, there were many lineups in fr...

【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun. It’s about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and Sony; those of the auth...

【Hokkaido is the kingdom of natural resources, though...】 Hokkaido is a name-brand area even for Japanese people, proudly enough. If saying “I’m from Hokkaido.” outside Hokkaido, we will have a blast in chat. People will come to us and...

【We don't know what we really want】 A lot of times, people don’t know what they want until you show it to them. This is what Steve Jobs said. As the old saying goes, people don't know themselves as well as they know others. Sometimes, ...

【Japanese natural indigo】 Indigo is a dye extracted from a plant. As Jeans may be a synonym for indigo, it was once used to dye fabric all over the world, not only in Japan. You may think most of the jeans are still dyed in indigo blue...

【We have to develop money sense】 It is common for me to lose (rare to make) thousands of dollars a day in the stock market. On the other hand, I sometimes give up buying cereal only because it doesn’t sell at a bargain price, though ea...

【Don't be fooled by survivorship bias!】 The headquarters of our company is in Hokkaido, the northern most area of Japan. The area is still the kingdom of brown bears. When I was a kid, my father often took me to rivers deep in the moun...

【Time exists because of the story memory technique】 As I wrote before, the definition of “time” is not completely settled in physics and philosophy. To be more precise, the existence of time is often an obstacle to prove the laws of ph...