• December 15, 2020
    • October 25, 2022

    Worker Ant Theory: There’re No Useless Things

    Viruses are not organisms Did you know that viruses are not organisms? The super-simple definition of an organism is an object consisting of a cell (cells) and self-replicating. In other words, viruses are a good counter-example to organisms. I learned it only after the COVID pandemic started. By the way, the above definition of an organism is just my personal interpretation, though. The point I try to make here is it seems much more difficult to define an organism than we imagine. Now, can you guess how this story is related to the title of this article? When I learned this surprising fact (viruses are not organisms), a counter-example came up in my mind. Opposite to viruses, something that is never thought to be but behaves like an organism. It’s an organization, a group of people. As some of you may have already noticed, today’s theme is especially about a […]

    • December 11, 2020
    • October 13, 2022

    Direct Marketing: The Restoration of Humanity and Communication

    The benefit of direct marketing Until last year, before the COVID pandemic, I traveled around the world and saw many people on business. Now, my life (work) style has changed significantly. I just go to work and straight back home. Although people around me would feel the same way, I’m fed up with seeing the same faces at work and home every day. This big change has told me a lot. How much I like my past life (work) style, even though that was always a series of all-night trips. How much important changes and communication with people are to me. I may ask too much for life, but we social animals are not satisfied only with food and drink. Would you agree? If yes, direct marketing is highly recommended for you. Marketing finely tuned for each customer In my definition, the key point of direct marketing is two-way communication. […]

    • December 4, 2020
    • September 25, 2022

    The Secret of Memory: Why Memories Are Always More Beautiful Than Reality

    Our memories are glorified When I was a kid, my father often took me to rivers, lakes, etc. to fish. In one of my unforgettable memories was a small river. There were some small waterfalls aligned in a row. I fished a lot! Oddly enough, my father always says he doesn’t know such a place. To make matters worse, he says I’ve never fished such a lot. Since then, I’ve been interested in this psychological phenomenon where our memories are glorified. I know brain science has already found out the structure. That is very simple: we make minor changes every time recalling memories. We recall good memories more frequently because feeling good. Consequently, good memories change more and better. That makes sense but is just boring (and difficult to be associated with our promotion), and so, let me share my own theory. Because our life is non-reproducible It’s like this. […]

    • November 24, 2020
    • September 25, 2022

    What Is a Home? Where Is Your Home?

    The definition of a home Where are you from? Because of my work (overseas sales), I’ve exchanged this question many times with many people around the world. There have been many people living outside their countries of origin. Some of them said they would be back after retirement; others said they would stay out there for the rest of their lives. Every time this question comes up in conversation, I’ve got more and more interested and come to think deeply about the definition of a “home.” Is it a place where you were borne, you lived longest, or your parents live? How do you define it? Where are you from? A home is a place to go back to By the way, do you like TED talks? I do and one day happened to find a good definition of a “home” in one of them thrown by Pico Iyer. He […]

    • November 20, 2020
    • October 13, 2022

    Marketing Tips: Don’t Be Obsessed with Efficiency and Rationalization

    All the cities become like each other Before the COVID, I traveled around the world. When it was best in efficiency but worst in working environment, I visited five countries in a week. Such hasty trips got me disoriented. Soon after waking up, I sometimes couldn’t remember where I was. That should be blamed mainly on a lack of sleep (or my poor cognitive skills), but I believe commoditization also has some effect. To be more precise, sceneries get similar anywhere in the world, especially in new development areas and inside new buildings. Some people may give up or even pay no attention. Should we just give up, saying it’s a result of rationalization? I don’t think so. Let me tell you about the short-term crisis that commoditization implies. Be on guard for commoditization Everything that can be numerically evaluated will be commoditized. We makers are struggling to differentiate our […]