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green

    • June 11, 2021
    • April 20, 2022

    There’s Something More Important Than Survival

    Our conscience as a manufacturer Do you know the TV program “What would you do?” (WWYD for short) from the US? It’s a situational hidden-camera program starting from 2008. I really like it. Such programs are common even in Japan, but their contents are much lower in quality. Japanese poor ones just make fun of people by setting some embarrassing situations. They’re similar to “Just for laughs.” I found them fun at first but was soon tired. On the other hand, WWYD cuts to the core of social problems such as discrimination, poverty, etc. to show both dark and bright sides of human nature. People’s goodness stands out more by bringing to light the darkness in our hearts at the same time. Today, I’m writing about our conscience as a manufacturer. Please watch WWYD before going on reading, so that this article can sound more convincing. The polarization of the […]

    • June 8, 2021
    • April 12, 2022

    Camp Therapy

    Camp memory Soon after graduating from college, I joined the Japan Air Self-Defense Force. Even though it’s an air force, new recruits are trained in a field exercise. I still clearly remember how it was. The strong smell of grass and trees that clung to me when ambushing in a thick forest, excitement when making a fire (mainly because of hunger pains), the sound of rain on the tent, beautiful sunrise in morning mist (after not sleeping a wink all night, though), etc. I imagine they are probably what many people expect for a camp that becomes more and more popular in Japan. Me? No way. I was already camped out but am interested in why people do camping, going so far as spending a lot of money for camping gear. Why camp? We human beings have been keeping on making new inventions for convenience, in order to make our […]

    • June 1, 2021
    • April 20, 2022

    Do You Know the Art of Ninja?

    Languages create cultures I have a 12 year younger sister. When she was very small, I asked “What is your brother like?” She lisped “You like to eat tofu.” I know she was not wrong. Indeed, I like tofu even now, but her answer was far from what I expected at that time. Feeling disappointed, I thought by myself who I was, and realized it was very difficult to define myself. For the same reason, most people can’t see their own countries and cultures, but multi-lingual speakers are better at it. It’s because language creates culture, and vice versa. Today, let me share cultural differences and Japanese uniqueness found especially by a Japanese-English speaker. Uniqueness in hearing ability When working as a translator, onomatopée was always headache. Japanese language is said to have the largest number of onomatopée in the world. Making matters worse, there’s onomatopée to express even silence, […]

    • May 28, 2021
    • April 20, 2022

    Do You Know Why Expensive Goods Look Expensive?

    Are we just hypnotized? Why do expensive goods look expensive, and vice versa in most cases? Do high price tags or brand names just hypnotize us into believing so? As writing here sometimes, I’m not interested in buying and owning material things but in investment. My main battlefield is the stock market, but once I researched “watch investment.” At that time, I was so surprised at the price of super expensive watches. Such as Patek Philippe, Richard Mille, etc. Most of them are more than several million dollars. Of course, I immediately understood I was out of place, though. Today, I didn’t mean to raise the question whether the price of such super luxury things is appropriate or not. My interest developed at that time was discovering the factors that make things look the part. Necessity for a lot of time and effort to produce Even before making the research […]

    • May 17, 2021
    • April 8, 2022

    Because We Are Emotional Creatures

    Alchemy What do you think is the difference between success and failure of business? What do you say if asked to analyze a case of a restaurant doing great in the place where many other restaurants closed down successively in the past? I would imagine some improvements in pricing, targeting, etc., and check the hard data of the area, such as the number and type of household population, traffic volume by time of day, etc. Surprisingly, Rory Sutherland disagrees, in his book: Alchemy, with such a judgment made through logical thinking and observations. In the example described in the book, he proclaims it is nice tables and chairs in front of the restaurant that lead the restaurant to success. Small psychological factors decide the outcome Such nice tables and chairs (like our products) are too good to leave outside, and put back every time after closing. Consequently, they well work […]