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    • June 18, 2021
    • September 15, 2022

    Where to Visit in Hokkaido: Take a Look at Our Shop Renovation!

    I think we can devide business organizations into two types by hiring method: job-description type and membership type. The former organizations clearly define the tasks that they want their employees to fulfill. Accordingly, employees focus only on their own tasks. On the other hand, in the latter organizations (most of the Japanese companies), each of employees is required to be a member of an organization. In other words, we most of the Japanese people have to do all sorts of tasks. For about a month, our headquarters shop had been under renovation, and finally it was done last week. I’m in charge of overseas sales, but I was also engaged in the renovation as a member of the company. I was slaving for the planning division: moving, disassembling, and assembling furniture; adjusting the positions of lighting, etc. Today, please enjoy some images of the result of our sweat, blood, and […]

    • June 11, 2021
    • August 23, 2022

    There’s Something More Important Than Survival

    Our conscience as a manufacturer Do you know the TV program “What would you do?” (WWYD for short) from the US? It’s a situational hidden-camera program starting from 2008. I really like it. Such programs are common even in Japan, but their contents are much lower in quality. Japanese poor ones just make fun of people by setting some embarrassing situations. They’re similar to “Just for laughs.” I found them fun at first but was soon tired. On the other hand, WWYD cuts to the core of social problems such as discrimination, poverty, etc. to show both dark and bright sides of human nature. People’s goodness stands out more by bringing to light the darkness in our hearts at the same time. Today, I’m writing about our conscience as a manufacturer. Please watch WWYD before going on reading, so that this article can sound more convincing. The polarization of the […]

    • May 25, 2021
    • August 23, 2022

    Manifesto of Eco-friendliness

    The simpler the better? Did you know that many brands changed their logos lately? Such as BMW, VW, and Nissan in the automotive industry, for example. It is the mainstream to make it simpler. Speaking of simplification, the most famous example would be Starbucks. When the brand was launched, the scales of the mermaid were depicted one by one. Now, the scales were abstracted into wavy lines, and even the brand name was removed. One of the reasons for the simplification trend is said to be a reaction against the old days when companies tried to dress them up with ornate and decorative logos. Now, the simpler the better? A focused intention or not Another reason for the simplification trend, which is considered as the biggest one, is good visibility in digital devices. This sounds also reasonable because most people access information mainly from their digital devices, but simplification doesn’t […]

    • May 21, 2021
    • August 23, 2022

    No Reason to Like It

    Do we need reasons? Do you think you always have a rational reason or clear preference when choosing your actions? I’m in charge of sales, and so, always expected to explain the reasons why we recommend our furniture. In the explanation, I have to convince people with the benefits our furniture can bring to them, such as comfortability, design, etc. This blog is a good example. I struggle night and day (a little exaggerating though) with creating new content. Besides, it’s always a headache to lead all the stories to the conclusion of our brand promotion. Asking to myself again and again “Why our brand?” in order to squeeze out subjects, I’ve finally arrived at this ultimate question: Do we need reasons or preferences to decide our actions in the first place? We don’t know the reasons for our actions This time, a genius who helped me is Petter Johansson, […]

    • May 17, 2021
    • September 14, 2022

    Because We Are Emotional Creatures

    What is the difference between success and failure of business? What do you think is the difference between success and failure of business? What do you say if asked to analyze a case of a restaurant doing great in the place where many other restaurants closed down successively in the past? I would imagine some improvements in pricing, targeting, etc., and check the hard data of the area, such as the number and type of household population, traffic volume by time of day, etc. Surprisingly, Rory Sutherland disagrees, in his book: Alchemy, with such a judgment made through logical thinking and observations. In the example described in the book, he proclaims it is nice tables and chairs in front of the restaurant that lead the restaurant to success. Small psychological factors decide the outcome Such nice tables and chairs (like our products) are too good to leave outside, and put […]

    • May 14, 2021
    • August 23, 2022

    Why Mirrors Reverse Left and Right

    Mystery of a mirror image This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I remember correctly, It’s a scene in the film “Dead Poets Society.” The students of the boarding school tried to eat with their non-dominant hands. They said “It’s for being out of the box.” I, at an easily influenced age, soon imitated it. Using chop sticks with a left hand (I’m right-handed) was difficult, but there was another thing that I found much more difficult. It’s brushing teeth. Brushing teeth with a non-dominant hand It was surprising because brushing teeth seemed to be easier than eating and writing. Making matters worse is a mirror. Why don’t you give it a try? I’m sure you’ll be also confused in the […]

    • May 10, 2021
    • August 23, 2022

    Time for Real Work

    We may work just to kill time The US Lower House passed the bill of public spending of more than 1,900 billion dollars. Accordingly, the US economy (the Dow-Jones average, at least) is coming back like crazy, even though many people have not yet been back to business as usual. In Japan, it has been reported that many people at remote work are complaining “So bored to death,” even though they were complaining about non-decreasing overtime before the COVID. Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid. After seeing the above facts, I come to doubt it. In fact, we may have just wasted time for things no one wants, and may no longer even work for money. Free from work only for money Some of you may say “You talk nonsense! Who will provide […]

    • April 26, 2021
    • August 23, 2022

    The Innovation of Lying

    A world without lies How many lies did you tell yesterday? It is said that we lie more than 200 times a day, no worries. “The innovation of lying” is the title of a comedy movie, not new but more than 10 years ago. The movie really wowed me at that time. Mind you: I can’t recommend it. The plot was boring, and there was nothing new in film editing, etc., but I personally think the story setting was impressive. It depicts a world where human beings don’t lie like other animals. Store clerks and restaurant servers are cursing at customers instead of greeting friendly; lovers exchange not compliments but blunt remarks about their appearance each other. The movie clearly shows the tragedies that will happen if we don’t lie. Emotions rather than rationality Most of us have grown up being taught “lying is bad.” The boy who cried wolf […]

    • March 16, 2021
    • September 22, 2022

    Chairs Upholstered with Japan Blue Jeans (Okayama denim)

    Japanese natural indigo Indigo is a dye extracted from a plant. As Jeans may be a synonym for indigo, it was once used to dye fabric all over the world, not only in Japan. You may think most of the jeans are still dyed in indigo blue. Nowadays, in most cases, it’s an artificial dye because natural indigo is difficult to handle. It requires a delicate adjustment according to the day’s temperature, moisture, etc. In exchange for the difficulty, the natural indigo of Japan provides more beautiful and deeper coloring. Japanese natural indigo has a long history Japan blue. Some of you may have heard this color name because it’s the signature color of the Tokyo Olympic Games. As having looked up the origin of the name, I’ve found it is Robert William Atkinson, a British chemist who named it. The Japanese government invited him to Japan in 1875. He […]

    • March 8, 2021
    • September 24, 2022

    Which Is More Important, Speed or Quality?

    Speed and quality are not trade-off Leap before you look. Haste makes waste. These are famous ancient proverbs, meaning opposite to each other. It seems a speed-vs-quality issue has been long bothering us human beings. Speed, however, appears dominant nowadays because of the rapid change of the times, maybe. Mark Zuckerberg, the star of the digital era, well expressed the priority of the present-day business “Done is better than perfect.” I’m always in haste like the devil but don’t deny the spirit of painstaking and slow work. In fact, I don’t think speed and quality are necessarily trade-off concepts. Rebel against speed supremacy In short, I think it’s a matter of conditions. For example, if it’s a free meal at a five star restaurant, I could wait in a line even outside under cold weather for more than two hours, but I’m sure I couldn’t if I have to pay […]