A bookworm marketer introduces Japanese events, explains logic (and history) behind, and makes far-fetched conclusions related to the furniture industry.
The Essence of a Chair
The deadly battles of rebellions against authorities have just begun. The famous ones of the rebellions are Google, Apple, and Sony; those of the authorities are Toyota, Volkswagen, and Renault. It’s about the battles over EV market share. I’m excited just as an audience to watch the battles because I believe the basic design or … Continue reading The Essence of a Chair
Get Up from the Floor
It’s only 150 years since chairs were introduced in Japan, as I wrote before. When I was a kid, there was a sofa set in the living room. Most of my family members, however, often sat on the floor, leaning against the sofa. Funnily enough, dogs slept on the sofa, instead. I’m sure it’s not … Continue reading Get Up from the Floor
Still Waters Run Deep
Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I’m not UNIQLO-native. It is around after graduation from college that I visited a UNIQLO shop for the first time. I still remember it was … Continue reading Still Waters Run Deep
The World Is Calling Our Craftsmanship
In 1543, rifles were introduced to Japan by Portuguese merchants. They expected firearms to be one of their hot exports to Japan in the future, but soon found their plan had failed. In Japan, there were many swordsmiths highly skilled in metal working. The swordsmiths in the area that Portuguese merchants visited mastered the production … Continue reading The World Is Calling Our Craftsmanship
Design Speaks Louder
Hokkaido is a name-brand area even for Japanese people, proudly enough. If saying “I’m from Hokkaido.” outside Hokkaido, we will have a blast in chat. People will come to us and throw words like “I want to go there someday,” “I’ve been there many times,” “I really like beautiful nature and delicious food made of … Continue reading Design Speaks Louder
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Shungo Ijima
He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.