A bookworm marketer introduces Japanese events, explains logic (and history) behind, and makes far-fetched conclusions related to the furniture industry.

Not by Bread Alone

I went to the seaside to fish last week, passing by many electric signboards on the road saying “Let’s avoid non-essential outings!” I know fishing is definitely thought to be a non-essential activity. As I may sound like trying to justify myself, let me say. What would be left in us if all the non-essential … Continue reading Not by Bread Alone

Japanese Mecca of Wooden Furniture

Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of the profitable items in the canned-drink market. A Japanese beverage company launched a … Continue reading Japanese Mecca of Wooden Furniture

Leather VS Alcantara (Ultrasuede)

When the nobility used to use a horse carriage, the coachman seat was upholstered with leather; the passenger seat inside the coach with fabric. In the modern period when the main means of transportation was replaced by cars, the situation changed 180 degrees. Genuine leather is thought to be standard for luxury car seats across … Continue reading Leather VS Alcantara (Ultrasuede)

The Sincerest Form of Flattery?

The structure of a chair consists of a backrest, seat, arm rests, and legs, just simple and easy to copy. It’s so easy that we, every time launching a new product, are concerned if there are any other similar products. I’ve seen some copies of our chairs at furniture exhibitions sometimes. Were we mad? Not … Continue reading The Sincerest Form of Flattery?


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Shungo Ijima

He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.