A bookworm marketer introduces Japanese events, explains logic (and history) behind, and makes far-fetched conclusions related to the furniture industry.
I went to the seaside to fish last week, passing by many electric signboards on the road saying “Let’s avoid non-essential outings!” I know fishing is definitely thought to be a non-essential activity. As I may sound like trying to justify myself, let me say. What would be left in us if all the non-essential … Continue reading Not by Bread Alone →
The “wood shock” has still cast a big shadow over our industry. As many of you know, it’s one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of housing and renovation rises abruptly. The trend is so abrupt that the supply of wood can’t … Continue reading The Laws of Nature →
Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of the profitable items in the canned-drink market. A Japanese beverage company launched a … Continue reading Japanese Mecca of Wooden Furniture →
When the nobility used to use a horse carriage, the coachman seat was upholstered with leather; the passenger seat inside the coach with fabric. In the modern period when the main means of transportation was replaced by cars, the situation changed 180 degrees. Genuine leather is thought to be standard for luxury car seats across … Continue reading Leather VS Alcantara (Ultrasuede) →
The structure of a chair consists of a backrest, seat, arm rests, and legs, just simple and easy to copy. It’s so easy that we, every time launching a new product, are concerned if there are any other similar products. I’ve seen some copies of our chairs at furniture exhibitions sometimes. Were we mad? Not … Continue reading The Sincerest Form of Flattery? →
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He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.