A bookworm marketer introduces Japanese events, explains logic (and history) behind, and makes far-fetched conclusions related to the furniture industry.

Something in Common with Swordsmith

Just before entering the furniture business, I worked in the fishery industry and often took overseas clients to the biggest fish market in Tokyo (now-closed Tsukiji market). Wonderful days when I could have good sushi together with the clients at the company’s expense. Besides a sushi restaurant, there was one more place many of the … Continue reading Something in Common with Swordsmith

Something More Important Than Survival

Do you know the TV program “What would you do?” (WWYD for short) from the US? It’s a situational hidden-camera program starting from 2008. I really like it. Such programs are common even in Japan, but their contents are much lower in quality. Japanese poor ones just make fun of people by setting some embarrassing … Continue reading Something More Important Than Survival

Therapy Cheaper Than Camping

Soon after graduating from college, I joined the Japan Air Self-Defense Force. Even though it’s an air force, new recruits are trained in a field exercise. I still clearly remember the strong smell of grass and trees that clung to me when ambushing in a thick forest, excitement when making a fire (mainly because of … Continue reading Therapy Cheaper Than Camping

What Good Would It Do Us?

Are you always confident of your free-will decisions? MISTRA (Minnesota Study of Twins Reared Apart, 1990) has proved our ways of thinking and behaving are NOT genetically affected. We are much more likely to be affected by the surrounding environment. I even doubt the existence of free will. Let me ask one more question. Do … Continue reading What Good Would It Do Us?


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Shungo Ijima

He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.