Newsletter

    • October 4, 2022
    • October 4, 2022

    Japan Travel Tips: Don’t Underestimate Budget Hotels in Japan

    On 11th October, the entry restrictions to Japan will be lifted. It’s the dawn of Japan! Are you ready to come to Japan? Of course, we are ready to receive you. Let me know if you’re interested in our factory tour. Today, for those who have longed to visit Japan, let me share special information about accommodation. Before getting to the main point, can I brag a bit about the Japanese hospitality? I’ve been traveling around the world and staying in many hotels, though most of them were cheap ones. In my experience, Japanese budget hotels are best in cost performance. Even in such budget hotels, I ensure you wouldn’t feel frustrated with their services, basically. They are trained by picky Japanese guests and survive the harsh market in the super-long deflation that has lasted for about 30 years. The three major budget hotel chains in Japan are Toyoko Inn, […]

    • September 28, 2022
    • September 28, 2022

    What to Do in Hokkaido: Magnificent View We’ll Want to See before We Die

    The winter in Hokkaido is beautiful but too long and harsh A hometown is a place to long for from a distance, not to actually live in. This is the English translation of a Japanese famous proverb that often crosses my mind especially around this season. After graduation from college, I had been outside my hometown (Asahikawa, Hokkaido) for about 15 years. Indeed, for a while after coming back, I was just glad to escape from the crazy summer heat and humid climate of the main island of Japan, but now I have been fed up with the long, cold, and snowy winter in my hometown. I know this is man’s foolish nature, like crying for the moon, but the winter in Hokkaido is so long and harsh. The autumn in Hokkaido is short but beautiful Due to the long winter, the autumn in Hokkaido is relatively short but very […]

    • September 21, 2022
    • September 22, 2022

    What to Do in Hokkaido: What You Need to Know before Eating Salmon Roe

    Hokkaido is the home of salmon fishing in Japan I’ve been wanting to do fly fishing since I watched the movie “A River Runs Through It.” Unfortunately, I hardly remember any of the content, but the fishing scenes left a strong impression on me. A fishing rod whipping to and fro smoothly, a line describing an arc in the air, etc. It’s beautiful and completely different from what I always do. It’s ordinary bait fishing: just wandering along rivers and casting bait. Why don’t I do fly fishing? That’s because bait fishing is easier and can catch more fish. In the past article, I knowingly quoted Hemingway “When you can’t catch fish, think it gave you time to think about life.” To tell the truth, I hate to get skunked (go home empty-handed). Today, I’m introducing the charm of Hokkaido through the story of fish. Among river fish in Japan, […]

    • September 13, 2022
    • October 1, 2022

    The Japanese Housing Market: How to Survive in a Small House in Japan

    The greater also serves for the lesser? In the US, the price of homes still increases, while the Fed (FRB) is fighting inflation. In other words, even though the interest of home loans is going up, housing supply is still short in the market. Every time I see the news, I can’t help thinking from my point of view as a Japanese, “Isn’t the size of American homes too big? The supply of homes could be increased more easily by making them smaller.” As I believe it’s a well-known fact, the average size of Japanese homes is small. The floor space per capita is only 36 sqm (according to the stats about 20 years ago, though), while that of the US is 65 sqm! In the infamous EU memorandum leaked to the press in 1979, Japanese houses were harshly depicted as “little more than rabbit hutches,” and many Japanese people […]

    • September 6, 2022
    • October 4, 2022

    The Effective Marketing Tips: Make a Paradigm Shift and Get Over the Ups and Downs

    We can learn a lot about marketing tips in museums I don’t understand art, but I like to go to museums, maybe because I enjoy trying mysteries that can never be solved by me. In Tokyo Metropolitan Art Museum until this July, there had been a special exhibition: The Greats, beauty masters from Scottish National Gallery. Now, the exhibition is held in Kobe for your reference, by the way. It was so interesting and informative. Let me share the two big lessons I learned in the exhibition. Good example to prove the importance of naming strategies What impressed me most among the paintings in the exhibition is “Sweetest eyes were ever seen” by Sir John Everett Millais. To tell the truth, I’m not so impressed by the painting itself. What rouses my interest is its title. I always use a museum-guidance service. According to the guidance, the painting was first […]

    • August 31, 2022
    • September 17, 2022

    Human Comedy in the White Stitches of Maison Margiela

    Our greedy appetite for attention Is it the same in your countries? Some people put stickers of the names of their favorite singers or bands on their cars. I didn’t mean to criticize at all, but that looks a little funny and reminds me of the time just before the entry of elementary school. It’s a big event for Japanese kids. Parents buy all kinds of stationary, and a lot of textbooks are provided by the government. At this point, kids receive a harsh welcome from a social system. They need to put their name and class number to all of them, even to each of pencils. For the same reason, clothing items and bags printed with brand names (in most cases, they’re founding designer names) look funny to me. If someone wears a T-shirt printed with “Issey Miyake” for example, I’ll want to say a joke to him/her like […]

    • August 24, 2022
    • September 27, 2022

    Japanese Anime x Japanese Traditional Crafts

    Japanese anime is not only for kids When first learning what TGI Fridays stands for, I was glad to know many people even outside Japan have hard time surviving weekdays. At the same time, a question came up in my mind: Do they also feel depression on Sunday evening the same as me? I looked into it right away to find good English words to express the feeling: Sunday Scaries. For your information, the Sunday evening depression is called “Sazae-san Syndrome” in Japanese. Sazae-san is the longest-running animated TV series, broadcast every Sunday evening since 1969. From this fact, you can see how common it is to watch animated TV shows in Japan, not only for kids but also for adults. Even adults can enjoy “Attack on Titan” Conforming to the recent trend, I rarely watch any TV shows, though a TV itself stands in the center of my living […]

    • August 17, 2022
    • September 28, 2022

    What to Do in Japan: Japanese Fireworks Festival

    Japanese summer ends with fireworks festivals Fireworks festivals tell the end of summer in Japan. Of course, almost all of them had been canceled for these two years because of the COVID, but they are back this year! In my summer holidays, I went to the biggest one in Hokkaido, where more than 20000 fireworks are launched, and about 200000 people are gathered every year. In the festival, I clearly understood the limitations of online activities. There were many people dressed in a casual kimono, kids running and yelling with excitement (and some parents scolding their kids off), teenagers smiling at each other a little awkwardly (because they haven’t seen for a while due to the summer vacation), etc. This is the very Japanese summer scene that I’ve missed for long. A unique firework developed by the latest technology Speaking of the limitations of online activities, the sound wave of […]

    • August 8, 2022
    • September 26, 2022

    Is a Dyson Vacuum Worth It? The Reason Why Dyson Vacuum Cleaners Are Unique

    Dyson, the only entertaining vacuum cleaner in the world The only vacuum cleaner in the world. This sales copy made me pay for the highest-grade Dyson vacuum cleaner, though I’m not interested at all in home electronics and so much in cleaning itself. Sales copies seem to control our behaviors like this. Anyway, how do I like it? I’m completely satisfied with the product and take off my hat to their innovations. Mind you; it’s not about technical innovations. To be honest, I don’t think it’s very useful or more sophisticated than other vacuum cleaners, but it’s just fun to use. I believe this is the core achievement of their innovations. In other words, Dyson has re-defined vacuum cleaners. Dyson vacuum clearners are not so good in usability As most of you may know that, Dyson vacuum cleaners don’t have a dust bag. The founder, James Dyson himself seems to […]

    • July 21, 2022
    • September 17, 2022

    The Economics of Superstar: Billionaire Architects Will Emerge

    The e-sports industry grows to make million-dollar players Do you like video games? Me? I have no interest at all. When I was a kid, almost all the classmates had Nintendo Entertainment System, but I didn’t. No matter how hard I wished for it, my parents didn’t give the nod. Alternatively, I sometimes went to my friends’ houses to play video games, but it was not so fun because the friends were much better. When I was a college student, Biohazard was released. I bought PlayStation myself to play it. The time came when my dream came true, but probably it was too late. I didn’t get into it. Due to the background like this, I had no idea why e-sports are so trendy and how they can make sense as a business, until I learned the popularity of gameplay videos. It was unbelievable for me that there are many […]