- January 16, 2023
- January 27, 2023
Marketing Tips: Good Design Can Make Fashion and Comfort Coexist
What did you get for yourself in this year-end shopping season? I bought Dr. Martens boots, though just before starting the online shopping, I was in two minds: Timberland or Danner. Why did I take the unexpected third option? It’s because at that moment, I saw the news of the death of Dame Vivienne Westwood. I’m not a big fan of her brand or punk fashion, though. If I had to explain, my purchase behavior would be caused by a word association game: Vivienne Westwood—The Queen of Punk—Dr. Martens. How elusive the spending habits of consumers are! I’m depressed as a marketer about the complexity of consumer buying sentiment as above, but that’s not the point I want to discuss here. Once the boots were delivered, I went out putting on them and found something wrong. Now, here in Hokkaido, all the roads are fully covered with snow and ice. […]