The Background of Product Development: How to Make a Wooden Chair #5


Tense chemistry made in the process

No matter how many times they have gone through the same process, the product development team gets tense when presenting the first prototype of a new design to designers and receiving their initial feedback. The designers are so meticulous that they, at times, point out slightest details. It’s so detailed like “The armrests are five-millimeter thicker than the specification in my drawing.”

I believe it is a starting point to eliminate discrepancies between them. To be more precise, they’re struglling to fill the gap between the prototype made by the product development team and the image designers have in their mind. The product development team always aims to fulfill structural and technical feasibilities as well as manufacturing efficiency, while making their best efforts to meet designers’ requests.

The discussion between a designer and our product development team over some draft drawings on the table.


What makes us a Japanese brand?

CondeHouse has collaborated with many designers from all over the world. The nationality of designers has never been a question. It’s just a result of always pursuing good designs. We believe that a person’s skin color or race is irrelevant to the essential value of design. CondeHouse has communicated the Japanese designs and aesthetics to the world. At the same time, we’re happy to introduce the international designs created by designers to the Japanese market. It may sound paradoxical but is what true “Japanese-ness” is. We’ve learned that through the struggles or bi-directional exchange of culture with many designers.

Shungo Ijima

He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.