Japanese Culture and Traditions– category –
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You Must Be Curious About Hokkaido Smoked Coffee
We are a wooden furniture maker and always trying to reduce the waste of wood, but we can’t make it zero. A large amount of wood chips and dust are produced every day. We collect them in our factory and send them to a coffee roaster in Sapporo, and they smoke their coffee beans. -
Why Do Japanese People Like Uniforms?
【Which uniform do you like?】 Which do you think the best cabin crew uniform is? Did you think I would immediately answer “Air Asia?” Indeed, I have to admit their vivid red provocative uniform is stunning, but my favorite is Saron Keba... -
Why We Plant Trees in Hokkaido (the Corner of the World)
Why do you think tree planting can give such a positive impression? I think it's probably because it takes a long time for trees to grow, sometimes longer than human life. In other words, we can't plant trees without hope for the future, and this is why tree planting is suitable for happy events to celebrate the beginning of something, such as a wedding, building completion ceremony, etc. -
Why We Work: What Is an Ideal Working Environment?
What would you do if you won the lottery of 10 million dollars? Quit a job, charter a plane, and go for luxury travel abroad? I believe everyone has such an experience to talk about something silly like this, but seriously think about it for a moment. Are you sure you can keep on doing only what you want to do even if you're alone? -
It’s Only Here in Hokkaido That You Can See Jewelry Ice!
Have you ever seen "jewelry ice?" It is completely different from drift ice, made of not sea water but fresh water, and so, it's highly transparent like a diamond. River water turns into ice on the surface at river mouth, and the ice pieces, before getting washed ashore, drift in the sea for a while, get rounded off, and are more brightly polished. According to Wikipedia, this natural phenomenon occurs only along the coast of a small town in Hokkaido even in all the wide world. -
How to Create a Hit Product
Do you know Theodore Levitt? He is a legendary marketer, well-known for his saying "Sell the hole, not the drill." He argued "People don't want to buy a quarter-inch drill; they want a quarter-inch hole." His point is that we marketers should focus not on products or services themselves but rather on the purposes people want to achieve by using the products or services. -
How the Japanese Christmas Is Unique and Funny
Many Japanese people have misunderstood or even don't know the spirit of Christmas. Due to the misunderstanding or ignorance, I think we celebrate Christmas in a unique and funny way, like rushing to Kentucky Fried Chicken restaurants on Christmas Eve. -
Why Are People Attracted to Handmade Products?
Why Are People Attracted to Handmade Products? Do we want to sacrifice others for better quality? In fact, it's not only for quality. We need something else, like meaning or stories behind things. -
Guidance for Mushroom Hunting in Hokkaido, Japan
The king of mashrooms in Japan is definitely pine mushrooms, Matsutake in Japanese. They are very expensive, like about 300 USD for one piece, but funnily enough, it's not popular at all outside Japan. Let's see the long history of eating mushrooms in Japan. -
The Liberalization of the Haircuts of Japanese High School Baseball Players
In Japan, baseball is still the most popular sport, and the national high school baseball championship (Koshien) is a popular seasonal sport event. It has a long history of about 100 years. The shaved head of high school players is one of the traditions, funnily enough.