Marketing Tips– category –
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Marketing Tips
How to Create a Hit Product
The point is that we marketers should focus not on products or services themselves but rather on the purposes people want to achieve by using the products or services. -
Marketing Tips
How Tokyo Haneda Airport Could Become the World’s Cleanest Airport
Tokyo Haneda airport has won No.1 since 2016 for the World’s Cleanest Airports by Skytrax. Haruko Niitsu, she is a legendary cleaner in the airport who is said to play a key role to achieve the great feat. -
Marketing Tips
Marketing Tips: Good Design Can Make Fashion and Comfort Coexist
This theme would be a critical issue especially for the business suit industry. In Japan, the industry is in danger of extinction. As time passed, office clothing became more and more casual, and less and less people wore a business suit. I think the fundamental reason for the decline would be the fact that business suits are uncomfortable. -
Marketing Tips
The Effective Use of Waste: We Donate Our Waste Leather
Rosso Corsa. These Italian words mean the signature red color of Ferrari. When I was into Ferrari, I heard some myths about color mixing to realize Rosso Corsa. Some said the color of the primer (base coat) must be yellow to realize the ... -
Marketing Tips
Business Tips: What Is the Value of NFT?
“A diamond is forever.” I’m sure many of you have heard this before. It’s a tagline made by Mary Frances Gerety for De Beers in 1949. Grammar sticklers with poor taste like me may feel something wrong with the sentence, but it has attrac... -
Marketing Tips
How to Deal with Methane Emissions from Cows in Dairy Farms in Hokkaido
Japan Customs and Coast Guard are different and separate organizations, but they very often work together especially at a sea port. For that reason, when working as a Customs official, I sometimes went for a drink with Coast Guard offici... -
Marketing Tips
Marketing Tips: How to Tell Good from Bad
Do you know how many decisions you make in a day? Including trivial ones, like blowing your nose or reading this article, for example. It is said to be about 35,000. Do you believe we can make such many decisions logically and rationally? Of course, not. It’s beyond our capacity. We make most (65%) of our daily decisions based on our emotions and biases. -
Marketing Tips
The Japanese Housing Market: How to Survive in a Small House in Japan
【The greater also serves for the lesser?】 In the US, the price of homes still increases, while the Fed (FRB) is fighting inflation. In other words, even though the interest of home loans is going up, housing supply is still short in th... -
Marketing Tips
Marketing Tips: How to Make a Paradigm Shift and Get Over the Ups and Downs
When was the last time you went to a museum? To tell the truth, I don’t understand art unfortunately, but I like to go to museums, maybe because I enjoy trying mysteries that can never be solved by me. And also, we can learn a lot about marketing tips in museums. -
Marketing Tips
Human Comedy in the White Stitches of Maison Margiela
The brand tag of Maison Margiela is just tacked only in the four corners of the tag, so that customers can remove it easily after purchase. The four tacking stitches can be seen from the outside. Ironically, most of the Japanese customers seem to leave the tag, and accordingly Maison Margiela is sometimes called “the four-point tag” in Japan.