Marketing Tips– category –
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How Tokyo Haneda Airport Could Become the World’s Cleanest Airport
What do you think the smell of your country is like? This may be a difficult question to answer because it is said that we can’t smell our own house. A sense of smell is likely to decrease more easily than other senses, and we soon get u... -
Marketing Tips: Good Design Can Make Fashion and Comfort Coexist
What did you get for yourself in this year-end shopping season? I bought Dr. Martens boots, though just before starting the online shopping, I was in two minds: Timberland or Danner. Why did I take the unexpected third option? It’s becau... -
The Effective Use of Waste: We Donate Our Waste Leather
Rosso Corsa. These Italian words mean the signature red color of Ferrari. When I was into Ferrari, I heard some myths about color mixing to realize Rosso Corsa. Some said the color of the primer (base coat) must be yellow to realize the ... -
Business Tips: What Is the Value of NFT?
“A diamond is forever.” I’m sure many of you have heard this before. It’s a tagline made by Mary Frances Gerety for De Beers in 1949. Grammar sticklers with poor taste like me may feel something wrong with the sentence, but it has attrac... -
How to Deal with Methane Emissions from Cows in Dairy Farms in Hokkaido
Japan Customs and Coast Guard are different and separate organizations, but they very often work together especially at a sea port. For that reason, when working as a Customs official, I sometimes went for a drink with Coast Guard offici... -
Marketing Tips: How to Tell Good from Bad
【We live from feeling to feeling】 Do you know how many decisions you make in a day? Including trivial ones, like blowing your nose or reading this article, for example. It is said to be about 35,000. Do you believe we can make such man... -
The Japanese Housing Market: How to Survive in a Small House in Japan
【The greater also serves for the lesser?】 In the US, the price of homes still increases, while the Fed (FRB) is fighting inflation. In other words, even though the interest of home loans is going up, housing supply is still short in th... -
Marketing Tips: How to Make a Paradigm Shift and Get Over the Ups and Downs
【We can learn a lot about marketing tips in museums】 I don’t understand art unfortunately, but I like to go to museums, maybe because I enjoy trying mysteries that can never be solved by me. In Tokyo Metropolitan Art Museum until this ... -
Human Comedy in the White Stitches of Maison Margiela
【Our greedy appetite for attention】 Is it the same in your countries? Some people put stickers of the names of their favorite singers or bands on their cars. I didn’t mean to criticize them at all, but that looks a little funny and rem... -
Marketing Tips: Is a Dyson Vacuum Worth It? How Is It Unique?
【Dyson, the only entertaining vacuum cleaner in the world】 The only vacuum cleaner in the world. This sales copy made me pay for the highest-grade Dyson vacuum cleaner, though I’m not interested at all in home electronics and so much i...