November 2022– date –
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Japan Travel in the Know
The Mecca of Artificial Skies: Why Japan’s Planetariums are a Sanctuary for the Overwhelmed
In a world of perpetual blue light, darkness is a luxury. Why does Japan lead the world in planetarium technology? Explore the "Sumo of the Stars," the bureaucratic standardization of 88 myths, and why the "Little Puppy" constellation is a glorious lie. -
Marketing Tips
Why We Donate Our Waste Leather
One day, I found an interesting article about a facility to support people with disabilities. The facility staff learned many waste clothes were produced from hemming up pants in UNIQLO, and asked to hand over the waste clothes. Wonderfully enough, UNIQLO kindly agreed. -
Japan Travel in the Know
The Powder Paradox: Why Hokkaido’s ‘Good’ Snow Ruins Childhood Games (and Creates Stunning Ice Hotels)
The $500 Japanese Ransel school bag was built to be a six-year sled. We unveil the Powder Paradox: Hokkaido’s globally famous 'Champagne Powder' is too light and dry to build snow igloos—ruining childhood fun, but creating the need for stunning, heavy-machinery-built structures like the La Vista Ice Bar. Sit on our chairs in a hotel made of ice and experience the ultimate expression of our fleeting, cold luxury. -
Japan Travel in the Know
The Ultimate Efficiency: Why Our Ancestors Chose Rice (and Hokkaido’s Cold Rice Test)
The Cold Rice Test: Why Your Microwave Is Useless. Truly exceptional rice remains delicious even when cooled—a cultural point missed by the microwave generation. We explore the brutal efficiency that made rice, not wheat, the cornerstone of Japan, sustained by 400,000 km of ancestral labor (ten turns around the Earth). This profound history culminates in a farmer-run curry house where a simple meal becomes a 10,000-year philosophical experience. -
Marketing Tips
Are NFTs Just Hype or a Real Investment?
Academically, the value of things is composed of three factors: rarity, utility, and timeliness. Let's put aside timeliness here because things get too complex. First of all, diamonds are no longer so useful at least in industrial activities because we can artificially make them. Let's rule out utility. Next, what about rarity? Do you still believe diamonds are rare?
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