Struggle behind Product Development


Tense Chemistry Made in the Process

No matter how many times they have gone through the same process, the product development team gets tense when presenting the first prototype of a new design to designers and receiving the initial feedback. The designers are so meticulous that they, at times, point out slightest details indicating things like, “The armrests are five-milometer thicker than the specification in my drawing.” This is where they start joining hands to eliminate discrepancies between the prototype made by the product development team and the image the designer has in mind. The product development team always aims at the fulfillment of structural and technical feasibility as well as manufacturing efficiency while making their best efforts to meet designers’ requests.


What Makes Us a Japanese Brand?

CondeHouse has collaborated with many designers from all over the world, but their nationality has never been a question. As a result of pursuing good designs, we believe that a person’s skin color or race is irrelevant to the essential value of the design he or she may create. CondeHouse communicates the Japanese designs to the world, and at the same time, introduces the designs created by designers worldwide to the Japanese market. It may sound paradoxical, but this bi-directional exchange of culture with many countries has made it possible for us to define what true “Japanese-ness” is.

Shungo Ijima

He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.

Leave a Reply