February 2022– date –
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Marketing Tips
Psychology Trivia: How to Survive Video Meetings
【The trick to have a good conversation】 Do you know the secret to having a good conversation on the first date? At least in Japan, I believe many people know it: You must reserve seats facing the same direction! Do you know why that is... -
Marketing Tips
Marketing Tips: Why Do Male Peacocks Have Colorful Feathers?
Why do the colorful feathers of male peacocks attract female peacocks? Some people may accept the simple explanation: “Because they are beautiful,” but I never did. In all through my school days from primary to university, I was an enthu... -
Japanese Culture and Traditions
Japan Is a Buy? Do You Know the Truth of Inflation in Japan?
【Tragic inflation will attack Japanese school kids】 Are bananas categorized as snacks for a trip? I ensure this phrase never fails to make Japanese people laugh. Japanese elementary school students (6 to 12 years old) go on a school da... -
Japan Travel in the Know
Wood Rather than Stone, Bronze, and Iron: Why Do We Love Wood?
【We Hokkaido people reach enlightenment by clearing snow】 Nothing can stay the same. This is very famous Buddhist terminology, meaning “Life is fleeting and empty.” Even on weekend, I always wake up very early and leave home before six... -
Must-Visit in Japan
Hokkaido Acorn Trees (Mizunara Oak) Make Japanese Whisky and Furniture
Do you know what we used as a point of reference to find trees where stag beetles gather? It’s acorns. Yes, it’s oak trees. In Hokkaido, there are many oak trees, and they grow not only stag beetles but also the industry of whisky and furniture. -
Japan Travel in the Know
Japan Travel in the Know: CondeHouse Furniture Factory Tour in Hokkaido
Asahikawa is one of the five major furniture production areas in Japan. Then, why not use the advantageous position for local community revitalization? Our chairman's new challenge has just started to make this wooden furniture company a fun place where many people want to go. In fact, we always receive many favourable reviews and comments for our factory tour. Why don't you try it out? -
Marketing Tips
Fight Lookism! No Two Wood Pieces Are Alike; Diversity Makes It Beautiful
【Can you judge apples by appearances?】 Apples are the most popular seasonal fruit in Japan in winter. You can see a lot of them piling up everywhere. My wife always goes straight to an apple stand in any supermarkets, though I don’t kn... -
Japanese Culture and Traditions
Japanese Culture and Traditions: A Hero or Villain? The Truth of Godzilla
Godzilla is a super movie content known to everyone in Japan and many people even outside Japan. Many people, not only film critics but also marketing professionals and even university professors have published study on it. The explanation about Godzilla that sounds most feasible to me is “Godzilla is the metaphor of nature.”
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