2022– date –
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Japanese Culture and Traditions
The 300-Yen Tragedy: What School Snacks Teach Us About Global Inflation
Eating snacks at school was once a "sweet rebellion" for Japanese children, governed by a strict 300-yen budget. But in 2026, inflation is destroying this childhood paradise. Join me as I discuss the "snack procurement treaties" of my youth, the collapse of 10-yen candies, and why the global energy crisis has forced CondeHouse to finally raise its prices after years of desperate struggle. -
Japan Travel in the Know
Why Do We Love Wood Rather Than Stone, Bronze, and Iron?
【We Hokkaido people reach enlightenment by clearing snow】 Nothing can stay the same. This is very famous Buddhist terminology, meaning "Life is fleeting and empty." Even on weekend, I always wake up very early and leave home before six... -
Must-Visit in Japan
The Green Flash and the Greener Future: Why Hokkaido Oak Links Lost Beetles to Whisky and Furniture
I begin by sharing my "romantic secret"—that snow-lit Hokkaido nights glowed orange—a secret quickly debunked by my wife's superior knowledge. This orange glow, caused by sodium lamps, is now disappearing due to energy-saving LEDs. I lament this because the lights attracted stag beetles, which were easily collected near acorn trees (Oak)—the same wood we use for our furniture. This Hokkaido Oak shares another legacy: it provides the essential cask material for some of the world's finest Japanese Whisky. The light may be gone, but the resilience of the acorn tree quietly connects the past, fine whisky, and our furniture. -
Japan Travel in the Know
Beyond the Military City: Why Our Asahikawa Furniture Factory is a Must-Visit
Asahikawa: Hokkaido’s second city and a former strategic military front line. Discover its unique history, its 150 rivers, and why we are turning our furniture factory into a world-class destination. Experience industrial tourism in a city where even businessmen fish like James Bond. -
Marketing Tips
The Ritual of the Apple: Why Perfection is the Enemy of Taste
My wife stares at apples until they’re practically intimidated into being delicious. But is our obsession with "perfect" fruit actually a form of lookism? Discover the hidden beauty of Hokkaido's "Yukimuro" apples and why the bold knots in a wooden table are a victory for diversity over a "suspension of thought." -
Japanese Culture and Traditions
The Kaiju Metaphor: Why Godzilla is a God, Not a Villain (And Why We Must Learn to Surrender)
The Kaiju Metaphor: Godzilla is a non-negotiable force of nature that technology cannot defeat. As an ex-military person, I’m frustrated, but we Japanese simply surrender to the inevitable. Embracing a crack in the wood is a small, daily act of submitting to nature, just as the Japanese submit to Godzilla. -
Marketing Tips
The One Thing You’ve Been Missing to Survive in the Business World
【Do you think you say thank you enough?】 What about your thank you? My mother very often told me this when I was a kid. Even if it's minor stuff like asking to pass something on the table and forgetting to say thank you, she was naggin... -
Japan Travel in the Know
The Winter Siege: Why Your Sofa Starts in a Frozen Hell
Logging isn't just a job; it's a winter siege. Join me as I compare the freezing reality of the forest to a famous hostage crisis, explain the logistical differences between the police and the military (from my own experience of being crushed by the GSDF), and why the "YouTuber" generation is the greatest threat to our forests. -
Japanese Culture and Traditions
The Great Escape: Seeking the “Extraordinary” in Your Own Neighborhood
Remote work turned our homes into offices. Join me as I "defect" to a hotel just 20 minutes from my house to find a sanctuary of silence, a top-floor hot bath, and a chance to secretly spy on how people are using our furniture in the real world. -
Japanese Culture and Traditions
The Elsa Paradox: Turning Hokkaido’s Winter “Nuisance” into Summer Gold
Elsa makes it look easy, but shoveling snow at -41°C is no fairy tale. Join me as I explore the reality of life in Japan’s coldest city, the struggle of maintaining solar panels in a blizzard, and the brilliant, low-tech secret of using winter snow to air-condition our summers.
