2022– date –

【Tragic inflation will attack Japanese school kids】 Are bananas categorized as snacks for a trip? I ensure this phrase never fails to make Japanese people laugh. Give it a try if you have any Japanese friends. Japanese elementary schoo...

【We Hokkaido people reach enlightenment by clearing snow】 Nothing can stay the same. This is very famous Buddhist terminology, meaning "Life is fleeting and empty." Even on weekend, I always wake up very early and leave home before six...

Do you know what we used as a point of reference to find stag beetles gather? It's acorns. Yes, it's oak trees where stag beetles are gathered. In Hokkaido, there are many oak trees, and they grow not only stag beetles but also the industry of whisky and furniture.

Asahikawa is one of the five major furniture production areas in Japan. Then, why not use the advantageous position for local community revitalization? Our chairman's new challenge has just started to make this wooden furniture company a fun place where many people want to go. In fact, we always receive many favourable reviews and comments for our factory tour. Why don't you try it out?

It is said that about 30% of agricultural output is thrown away as a non-standard product in Japan. Now the sugar level of some fruits is measured by an optical sensor. The technological advancement has resulted in increasing the amount of food waste, unfortunately.

Godzilla is a super movie content known to everyone in Japan and many people even outside Japan. Many people, not only film critics but also marketing professionals and even university professors have published study on it. The explanation about Godzilla that sounds most feasible to me is "Godzilla is the metaphor of nature."

【Do you think you say thank you enough?】 What about your thank you? My mother very often told me this when I was a kid. Even if it's minor stuff like asking to pass something on the table and forgetting to say thank you, she was naggin...

【Snowy mountains are really harsh】 Last week a logging company invited us to a mountain tour to see how trees are logged. While we were going up the mountain plowing through snow, a staff member talked a lot about the troubles they hav...

【We come to need hotels for another reason】 The COVID destroyed the bright future of the Japanese tourism industry. The number of foreign tourists to Japan was increasing year by year and exceeded 30 million in 2018, when the nationwid...

Snow has already been used as a renewable energy source here. Hokkaido, the northernmost part of Japan, is the largest producer of potato, onion, and rice in Japan, and snow is used to refrigerate those crops during storage.