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  1. Home
  2. Blogs about the true nature of Japan, especially Hokkaido

Blogs about the true nature of Japan, especially Hokkaido

A bookworm marketer introduces Japanese events, explains logic (and history) behind, and makes far-fetched conclusions in a seriously funny way.


Shungo Ijima

He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.

Questions and comments will be answered with humor and wit by our team member Noel!

  • An electric sander is applied to a wooden backrest under process.
    Marketing Tips

    How to Make a Wooden Chair #1

    【The long-selling chair was born unexpectedly】 This is a story about one of our long-selling chairs, of which name is "Golfer." You will find it in the line from the rear leg to the backrest. The back part of the chair frame looks like...
    June 1, 2020May 21, 2025
  • The mono-color back shot of a sports car
    Marketing Tips

    The 0.8 Second Verdict: Why Sports Cars are Beautiful, and How Your Brain Decides

    What is beauty? I confess that my youthful belief that sports cars represented the ultimate functional beauty was too simple. I abandoned the complex prose of Kant for a striking scientific fact: "Beauty is judged in 0.8 seconds in the brain." Neuro-aesthetics confirms that beauty is a neurological pleasure response. This leads to the key criteria: Symmetry and Curvature. I conclude by asserting that our furniture, built on these curved lines, is now scientifically, not just functionally, beautiful.
    May 26, 2020January 8, 2026
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