design– tag –

Do you know how many decisions you make in a day? Including trivial ones, like blowing your nose or reading this article, for example. It is said to be about 35,000. Do you believe we can make such many decisions logically and rationally? Of course, not. It's beyond our capacity. We make most (65%) of our daily decisions based on our emotions and biases.

Japan has more than 6000 high schools, about 4000 of which have a baseball team. Every summer, there's a championship to decide the best team in Japan. Many people get excited, and fortunes are moved. On the other hand, people called a man with good sense raise voices against the trend, like "Don't prey on the innocent effort of high school kids." To be honest, I doubt if high school kids are such innocent, though.

Many movie freaks are likely to look down on animated movies. I'm sure of that because I was one of them until I went to a special exhibition in Sapporo. The exhibition is "The Science behind PIXAR" that is about the movie production of PIXAR. You may still believe that it is only dramas played by real actors that can move you, but CG animation is also very dramatic. If you know human struggling behind the scene, you will be moved by animated movies as well.

【Top Gun: Maverick】 Maverick is back! Who can wait for the movie to start? I have yet to watch it, though. "Top Gun" was released in 1986. It was when I was only eight years old, and so, I think I watched it on video after the release ...

Why do the colorful feathers of male peacocks attract female peacocks? Some people may accept the simple explanation: "Because they are beautiful," but I never did. In all through my school days from primary to university, I was an enthu...

【To want to be unique is a desire we can't resist】 The world's top three makers of sports footwear are Nike, Adidas, and do you know what comes next? It's Puma, though I thought it was New Balance. I like sneakers and buy at least one ...

【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun everywhere in the world. It's about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and...

【Hokkaido is the kingdom of natural resources, though...】 Hokkaido is a name-brand area even for Japanese people, proudly enough. If saying "I'm from Hokkaido" outside Hokkaido, we will have a blast in chat. People will come to us and ...

Horyuji temple in Nara prefecture is the world's oldest wooden building. It has the history of more than 1,400 years. How do you think that happens in this earthquake country? As you can imagine, it's a very harsh environment especially for wooden buildings. The average lifetime of current residential buildings is about 30 years in Japan.

【Design something to fascinate even people with less materialistic desires 】 This time, Michael talks about how product designs would change according to the changes in the market, especially about changes due to the recent rise of sub...