The Unseen Dread: Why J-Horror Terrifies Us by Elevating the Everyday Unknown
Why do we seek fictional fear? Because that emotion overwhelms the rational knowledge of whether the threat is real (unlike sadness, which is easily dismissed). This explains the difference between Hollywood and J-Horror. Hollywood gives us physical terror—monsters that bite and claw. J-Horror, exemplified by The Ring, gives us psychological anxiety—the silent evil that crawls out of a video cassette, breaching the reality of our everyday life. This unique Japanese trait—finding a small dose of the extraordinary in the ordinary (like going to a public bath)—is what makes the horror so pervasive. Our furniture aims for a similar, though less scary, effect: making your everyday activities a little more special.
