japan– tag –

You love the aesthetic of the Japanese seifuku from Sailor Moon. But what is the reality? Youth is a disease from which, I hope, I have recovered. We explore the Uniform Paradox: Japanese teenagers rebel against school rules but never the uniform itself—a profound ambivalence that defines our culture.

Why does planting a tree feel so profoundly positive? You cannot plant a tree without a radical, almost arrogant degree of hope for a future you will not see. For us, this means taking a 100-Year Bet: planting oak trees today that the children who join us will likely never see turned into furniture. This is the profound irony of investing in a raw material only for an entirely unseen future generation.

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【Drift Ice (Ryuhyo)】 Drift ice along the Okhotsk coast of Hokkaido is ...

What is the meaning of work? I begin by contemplating the Howard Hughes Dilemma—the tragic loneliness of a titan who isolated himself from his work. This contrasts sharply with the Stylish Paradox of Tokyo's furniture makers: beautiful, showcase offices paired with full remote work. I ask why workers commute two hours a day to the office, concluding that the underlying drive is a profound mystery of human connection. Our upcoming office renovation is a trial to prove that the opposite of Howard Hughes is a good chair and a friendly colleague.

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【The Place, SOUNKYO Onsen】 SOUNKYO is a picturesque gorge located in t...

The cult of ice: Over 100 people gathered in punishing cold before dawn to see the Jewelry Ice. We explore the power of a name: worthless river ice was renamed 'Jewelry Ice' and became a global phenomenon. Money is a form of appreciation for perceived value. We must find the 'Jewelry Wood' moment for our furniture.

I analyze the success of the Convenience Gym, which found a million members by removing every possible barrier to exercise. Then, I examine the hit Men's Parasol, which succeeded by simply redefining the item's purpose. Both confirm Theodore Levitt's Principle: "Sell the hole, not the drill." I apply this to our craft by proposing to engrave family names on dining chairs—shifting the purpose from "comfort" to "making the place where family members return to." (The only downside: it risks making parents terribly sad after the kids fly the nest.)

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. Today, let's talk about "Three Must Eat major cuisines in Hokkaido." 【I...

Why do Japanese people eat KFC and cake on Christmas? I analyze this "culturally blank" phenomenon, tracing the origins of the traditions from aggressive commercial marketing to intense social pressure to avoid being a "loser." I conclude by inviting readers to Hokkaido to trade the chaos of collective anxiety for the silence and true, natural beauty of a White Christmas.

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【Too famous Blue Pond】 The Blue Pond is next to Asahikawa city and tak...