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Featured Project: Tokyo Stories – Our Designs in Action
【】 Welcome to the 21st century of food, where eating isn’t just about filling your stomach—it’s about saving the planet, questioning the meaning of life, and, most importantly, getting that perfect Instagram shot. Let’s be real: the wo... -
Exploring Fear: What Makes Japanese Horror Unique?
【Fear factor: why we love a good scare】 Do you like thrill rides? What about horror movies? Fear is supposed to be an unpleasant feeling, but many people can’t help but want it. As the old saying says “There is no accounting for tastes... -
Really Authentic? Japanese Reaction to Shogun
【】 Have you already watched Shogun? As most of you already know, it’s a very popular TV series about the samurai era on Disney Plus. As a Japanese, I’m proud that it won 18 Golden Globe awards, which was a record high. Of course, it’s ... -
Want to Walk on Clouds? Here’s What You Need to Know
【Walking on the clouds: from New Balance to a sea of clouds】 If you predict from the above title that this article would be about the introduction of New Balance, you must be a big fan of sneakers. Indeed, it is said that Ralph Lauren ... -
Are Windmills Worth the Cost? Let’s Break It Down
【Despite windmills are scenic spots in Spain】 Don Quixote is the most famous Spanish name in Japan. I’m sure the name is known even more than Penelope Cruz. Mind you, that doesn’t mean Japanese people have high cultural standards. Emba... -
The Secret to a Good Voice: Here’s What to Know
【Why we don't like our own recorded voice?】 Have you ever heard your recorded voice? How do you like it? Don’t worry. You’re not the only one. I know most of us really don’t like our own recorded voice. As evidence of that, if you put ... -
Hidden gems in Hokkaido : Sounkyo Ice Fall Festival
There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【The Place, SOUNKYO Onsen】 SOUNKYO is a picturesque gorge located in t... -
Discovering Jewelry Ice: Where Can You Find It?
Have you ever seen "jewelry ice?" It is completely different from drift ice, made of not sea water but fresh water, and so, it's highly transparent like a diamond. River water turns into ice on the surface at river mouth, and the ice pieces, before getting washed ashore, drift in the sea for a while, get rounded off, and are more brightly polished. According to Wikipedia, this natural phenomenon occurs only along the coast of a small town in Hokkaido even in all the wide world. -
Hidden gems in Hokkaido : Three Must Eat major cuisines in Hokkaido
There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. Today, let's talk about "Three Must Eat major cuisines in Hokkaido." 【I... -
The Funniest Japanese Christmas Traditions You’ve Never Heard of
Many Japanese people have misunderstood or even don't know the spirit of Christmas. Due to the misunderstanding or ignorance, I think we celebrate Christmas in a unique and funny way, like rushing to Kentucky Fried Chicken restaurants on Christmas Eve.