The 0.8 Second Verdict: Why Sports Cars are Beautiful, and How Your Brain Decides
What is beauty? I confess that my youthful belief that sports cars represented the ultimate functional beauty was too simple. I abandoned the complex prose of Kant for a striking scientific fact: "Beauty is judged in 0.8 seconds in the brain." Neuro-aesthetics confirms that beauty is a neurological pleasure response. This leads to the key criteria: Symmetry and Curvature. I conclude by asserting that our furniture, built on these curved lines, is now scientifically, not just functionally, beautiful.
