2020– date –
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Marketing Tips
Satisfy the Thirst for Knowledge
【We're competing for people's time online】 What's the difference between Black Friday and Cyber Monday? As I checked them on Wikipedia, the former words came into use in 70's; the latter was just born in 2005. I feel both are fast spre... -
Marketing Tips
Business Tips: Empathy to Others Is the Key to Survival in Business
【The business world is a battlefield where wolves are killing each other?】 In the movie "Wolf of Wall Street," Jordan Belfort sounded off "I've been telling you guys not to take no for an answer, to keep pushing, to not hang up the pho... -
Marketing Tips
Economy Trivia: He Is Rich That Has Few Wants
【International Division of Labor】 In these past few years, I've come to see many conveyor-belt sushi restaurants in any place around the world. I don't know the price range of those restaurants overseas. In Japan, conveyor-belt sushi r... -
Marketing Tips
Worker Ant Theory: There’re No Useless Things According to the Theory
The worker ant theory has become known by many people recently, but do you know why 20% of ants or people become lazy? It's for making swarms or groups resilient. Lazy ants or people are not useless but important reserved power in an emergency. -
Marketing Tips
We Should Seek Humanity Rather Than Efficiency in the Marketing
Let's enjoy doing something inefficiently. What we will see after seeking efficiency is the world where humans are not necessary. The direct marketing is not good in efficiency and takes longer before bearing fruits, but it more than makes up for such disadvantages. We can communicate closely with customers, and it must be fun. -
Marketing Tips
Which Is Better, a Generalist or Specialist?
Malcolm Gladwell has written we must spend at least 10,000 hours to become a true master of any skill. It seems almost impossible for a generalist to aim for a specialist from today. Can we (generalists) escape this certain death? -
Marketing Tips
The Secret of Memory: Why Memories Are Always More Beautiful Than Reality
Do you know how our memories are glorified? That is very simple: we make minor changes every time recalling memories. We recall good memories more frequently because feeling good. Consequently, good memories change more and better. That makes sense but is just boring, and so, let me share my own theory. -
Marketing Tips
Two Good Talkers Are Not Worth One Good Listener
All the people have their own good stories, and it's listeners' responsibility to draw them out. What I'm scared of about this issue is we can never recognize our mistakes, though the responsibility is huge. If there're no good listeners, people just hold their tongue and carry good stories together to their graves. -
Japan Travel in the Know
Japan Travel in the Know: The Sound of Silence in Hokkaido in Winter
【Funny Japanglish by the Prime Minister】 In 2000, the then Japanese Prime Minister wanted to make greetings in English at the first summit meeting with President Clinton. He tried to cram the following exchange of basic phrases: "How a... -
Marketing Tips
What Is a Home? Where Is Your Home?
【The definition of a home】 Where are you from? Because of my work (overseas sales), I've exchanged this question many times with many people around the world. There have been many people living outside their countries of origin. Some o...