May 2021– date –

【Are we just tricked by price tags?】 Why do expensive goods look expensive, and vice versa in most cases? Do high price tags or brand names just hypnotize us into believing so? I sometimes even suspect makers intentionally make low-pri...

【The simpler the better?】 Did you know that many brands changed their logos lately? A good example is ones in the automovie industry, such as BMW, VW, and Nissan. It seems to be the mainstream to make it simpler. Speaking of logo simpl...

【Do we need reasons?】 Do you think you always have a rational reason or clear preference when choosing your actions? I'm in charge of sales, and so, always expected to explain the reasons why we recommend our furniture. In the explanat...

【What is the difference between success and failure of business?】 What do you think is the difference between success and failure of business? What would you say if asked to analyze a case of a restaurant doing great in the place where...

【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem...

Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money.

【Things going down to posterity】 Hokkaido, this northernmost island of Japan, is getting deserted. In rural areas (Hokkaido itself can be said a rural area in Japan, though), you can see abandoned and collapsing houses everywhere. Hous...

【Degeneration of smelling ability】 One day at a restaurant with my wife, I was finishing off lunch with crème brûlée, a kind of custard pudding. Hokkaido is the biggest milk production area in Japan, and best in the quality of dairy pr...