April 2022– date –
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Marketing Tips
Marketing Tips: How to Handle Customer Complaints to Enhance Loyalty
【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too... -
Marketing Tips
Marketing Tips: Eco-Friendly Can Be the True Trend of the New Rich?
【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ... -
Marketing Tips
Marketing Tips on Product Naming: How to Name a Product
The Japanese marketing common sense says storytelling is important for product naming, but some marketing research companies recently revealed phonetic effects are also important factors. Phonetic symbolism is the name of an academic field to study these phenomena. In fact, there already have been some applications to evaluate product names. -
Japan Travel in the Know
A Must-visit Restaurant of Soba Noodle in Hokkaido, Japan
Soba, buckwheat noodle, is very popular in Japan. The harvest season of buckwheat is autumn, the same as wheat, but funnily enough, only soba noodles are recognized as an autumn seasonal food in Japan. And also, many Japanese people see Soba noodles more elegant than Ramen and Udon noodles. -
Marketing Tips
Logistics Tips: Why Are Shipping Costs So High Now?
【The record high freight is a new normal in logistics】 I swim in a gym pool every weekend. What always irritates me is a notice on the shower-room wall. It says "We stop providing shampoo to avoid infection." Anybody, tell me how shamp... -
Japanese Culture and Traditions
Company Entrance Ceremonies in Japan
As this may sound strange to people outside Japan, all the high school and university graduates join companies and start working in April, all at once. For one year before graduation, many companies throw recruiting sessions, and final-year university students spend most of their time in those sessions, instead of attending classes.
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