July 2022– date –
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Hokkaido Shreds
Stubborn Craftsmen in the Disaster-Less City
【The highest compensation on disaster-related court dicisions】 Last month, two important disaster-related court decisions were handed down in Japan. The first was a lawsuit by shareholders against the former management of Tokyo Electri... -
Marketing Tips
The Economics of Superstars: Why I Didn’t Become a Pro Gamer
I failed at Nintendo but mastered the art of "logical nonsense." Join me as I explore why scalability creates billionaires, why great chefs are moving to YouTube, and how our "Hokkaido Rock House" is turning architecture into a global, scalable experience—all while I daydream about dinner. -
Marketing Tips
The Politics of Judgment: Why Scoring Sports and Design Awards Are the Same (And How We Won Red Dot Without Backroom Deals)
I now find the debate over high school baseball far more interesting than the baseball itself. The uncertainty of human judgment is the ultimate entertainment, whether in figure skating or the Oscars. We proudly announce that our new chair won the Red Dot 'Best of the Best' entirely on the merit of our design—without any behind-the-scenes politics! -
Hokkaido Shreds
What Kind of Fun in the Playground of the Gods?
【A virtual hotel built on the bedrock of Daisetsuzan】 Recently our company launched a virtual hotel, Hokkaido Rock House designed by Sou Fujimoto. It is built on the bedrock of Daisetsuzan in Hokkaido. I am sure that anyone who was bor... -
Marketing Tips
I Am Not Legend: Why I’d Be the First to Go in a Dystopia
Will Smith survived a wasteland, but I’d probably starve in three days. From the terrifying "Rule of Three" to the invisible magic of modern technology, join me as I explore why the fear of a dystopian future is the best reason to visit a furniture factory and see how things are actually made.
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