What’s the difference between Black Friday and Cyber Monday? As I checked them on Wikipedia, the former came into use in 70’s; the latter was just born in 2005. I feel both are fast spreading also in Japan in these few years. Now that the main sales battlefield is online, they are synonym to me. Actually, in the U.S., Black Friday 2020 online sales gained more than 20% on 2019, while store traffic was down by more than 50%. Coupled with the COVID pandemic, a battle for online sales becomes more severe. In other words, companies are now competing for people’s time online. This is not somebody else’s issue. I very well know I’m a part of the competition. Today, let me explain the logic and strategy behind this blog.
In most cases, the articles of the blog start with my personal question, awareness, or daily events. Secondly, some famous theory, quote, or topic comes up in relation to the preceding episode. Finally, I introduce ourselves or a subject closely related to ourselves, like the culture of Hokkaido or Japan, associating it with the above social and sometimes academic information. I go a long way around like this to the main purpose — the introduction of ourselves. It’s always tough to think of themes associated with ourselves in conclusion. Believe it or not, it’s for something more than attracting and keeping people’s interest.
As I was writing in the first paragraph, we are competing for people’s time online. If I have to take it anyway, I don’t want to waste it. My priority is always put on whether the content is informative, not whether our brand is well-expressed, in order to consequently raise brand awareness. I’ve been cautioning myself as we can easily post information in the modern world of IT.
I’m wrapping up 2020 with this inside story. It has been about six months since we started the blog. Fortunately, we have more and more page views, visitors, and likes these days. In order to make it more informative, I’ll read many books during the New Year holidays and be back here. Thank you very much, and have a great new year!
He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.