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Must-Visit in Japan
It’s Only Here in Hokkaido That You Can See Jewelry Ice!
Have you ever seen “jewelry ice?” It is completely different from drift ice, made of not sea water but fresh water, and so, it’s highly transparent like a diamond. River water turns into ice on the surface at river mouth, and the ice pieces, before getting washed ashore, drift in the sea for a while, get rounded off, and are more brightly polished. According to Wikipedia, this natural phenomenon occurs only along the coast of a small town in Hokkaido even in all the wide world. -
Marketing Tips
How to Create a Hit Product
The point is that we marketers should focus not on products or services themselves but rather on the purposes people want to achieve by using the products or services. -
Japanese Culture and Traditions
Japanese Capsule Toy Gacha: Design to Make the World a Little Better
Gacha, Japanese capsule toy vending machines come back in style! The biggest Japanese advertising agency brought about a revolution in the Gacha industry. They’ve started to install Gacha in some international airports in Japan. Their target customers are foreign tourists who have too much time and too many Japanese coins on their hands. -
Marketing Tips
Marketing Tips: Good Design Can Make Fashion and Comfort Coexist
This theme would be a critical issue especially for the business suit industry. In Japan, the industry is in danger of extinction. As time passed, office clothing became more and more casual, and less and less people wore a business suit. I think the fundamental reason for the decline would be the fact that business suits are uncomfortable. -
Japanese Culture and Traditions
Japanese Culture and Traditions: The Exchange of New Year’s Cards Going Outdated
I know we have received a lot of benefit from innovation mostly made by courageous or reckless decision-makers, but sometimes I can’t help feeling that the value of being the first penguin is overestimated because of its high-risk nature. Think about it for a second: Nobody knows if such innovations can make the world richer. I think it may be better to leave it to some weirdos like Elon Musk. -
Marketing Tips
Marketing Tips: How to Tell Good from Bad
Do you know how many decisions you make in a day? Including trivial ones, like blowing your nose or reading this article, for example. It is said to be about 35,000. Do you believe we can make such many decisions logically and rationally? Of course, not. It’s beyond our capacity. We make most (65%) of our daily decisions based on our emotions and biases. -
Marketing Tips
Human Comedy in the White Stitches of Maison Margiela
The brand tag of Maison Margiela is just tacked only in the four corners of the tag, so that customers can remove it easily after purchase. The four tacking stitches can be seen from the outside. Ironically, most of the Japanese customers seem to leave the tag, and accordingly Maison Margiela is sometimes called “the four-point tag” in Japan. -
Marketing Tips
Marketing Tips: Is a Dyson Vacuum Worth It? How Is It Unique?
Our life is already sufficiently efficient. Effectiveness or efficiency is no longer an important factor for our purchasing behaviors. Dyson had re-defined vacuum cleaners. We clean up not only for a clean and tidy life but also for catharsis we feel by seeing an action and effect. -
Must-Visit in Japan
Where to Visit in Hokkaido: Why Is Sapporo the Most Harsh Market in Japan?
Sapporo, the capital city of Hokkaido, is famous as a place for test marketing. Many businesses test pre-release products because its age structure of population is almost the same as that of the whole country. In addition, the city has no strong characteristics or specific tendency in culture; the people are considered to like new things. Maybe it's because Hokkaido doesn’t have a long history, different from other areas in the main land of Japan. -
Marketing Tips
Business Tips: What Is Work? Do We Still Have to Work?
Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money.
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