February 2021– date –
-
Japanese Culture and Traditions
Japanese Culture and Traditions: How Japan’s Overtime Problems Occur
【Karoshi, death from overwork】 It's very difficult to summarize this problem briefly because it is so deep-rooted. Are you ready to gaze into abyss? The Japan government has started frequently using the word "Work style reform" since 2... -
Marketing Tips
Business Tips: How to Survive Meetings and Make You Look Smart Out There
【A hardship destined for Japanese workers】 You won't read to the end of this article because the average human attention span is down to only eight seconds. It's one second shorter than that of goldfish. I remember I read many articles... -
Marketing Tips
Good Money Sense: How to Spend Money Wisely
Spending money seems as difficult as making it because we are likely to make a decision emotionally rather than rationally. Let me share an interesting paper by Harvard psychologists. "Money can't buy happiness. This sentiment is lovely, popular, and almost certainly wrong." One of the coauthors, Daniel Gilbert started the paper with such a sensational introduction, proposing the eight money principles to guide our spending. -
Marketing Tips
Marketing Tips: All Products Will Soon Go into Oblivion
【Don't be fooled by survivorship bias!】 The headquarters of our company is in Hokkaido, the northern most area of Japan. The area is still the kingdom of brown bears. When I was a kid, my father often took me to rivers deep in the moun... -
Marketing Tips
The Story of Our Third President: A Leader with the Times
【Super optimism】 Innate optimism is the most important quality required for a leader. This is the biggest lesson I've learned from the current (third) president. I joined this company just after the start of his administration since 20... -
Marketing Tips
The Story of Our Second President: A Man of Logical Thinking
【A great successor】 The Matrix Reloaded, Blues Brothers 2000, Speed 2, etc. These movies prove it's very difficult to surpass the great originals. On the contrary, there're some good exceptions such as Terminator 2 and The Hustler 2. T... -
Marketing Tips
The Story of Our Founder: A Furniture Craftsman with a Frantic Passion
【Autocracy was the need of the times】 An autocracy may be necessary in the very first phase of a business to make it take off in the harsh market battles. Especially new comers in the market are always exposed to kill-or-be-killed situ... -
Marketing Tips
Why We Love Stories
【Time exists because of the story memory technique】 As I wrote before, the definition of "time" is not completely settled in physics and philosophy. To be more precise, the existence of time is often an obstacle to prove the laws of ph...
1