May 2021– date –
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Marketing Tips
Economic Psychology: Do You Know Why Expensive Goods Look Expensive?
【Are we just tricked by price tags?】 Why do expensive goods look expensive, and vice versa in most cases? Do high price tags or brand names just hypnotize us into believing so? As writing here sometimes, I’m not interested in buying an... -
Marketing Tips
Business Tips: The Logo Simplification Trend is the Manifesto of Eco-friendliness
【The simpler the better?】 Did you know that many brands changed their logos lately? Such as BMW, VW, and Nissan in the automotive industry, for example. It is the mainstream to make it simpler. Speaking of simplification, the most famo... -
Marketing Tips
Marketing Tips: We Don’t Have Any Special Reason to Like It
【Do we need reasons?】 Do you think you always have a rational reason or clear preference when choosing your actions? I’m in charge of sales, and so, always expected to explain the reasons why we recommend our furniture. In the explanat... -
Marketing Tips
Economic Psychology: Small Psychological Factors Will Make a Big Impact in Business
【What is the difference between success and failure of business?】 What do you think is the difference between success and failure of business? What do you say if asked to analyze a case of a restaurant doing great in the place where ma... -
Marketing Tips
Psychological Mystery in Daily Life: Why Mirrors Reverse Left and Right
【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem... -
Marketing Tips
Business Tips: What Is Work? Do We Still Have to Work?
Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money. -
Marketing Tips
Remember We Are Dwarfs Standing on the Shoulders of Giants
【Things going down to posterity】 Hokkaido, this northernmost island of Japan, is getting deserted. In rural areas (Hokkaido itself can be said a rural area in Japan, though), you can see abandoned and collapsing houses everywhere. Hous... -
Marketing Tips
Aroma Effect: The Smell of Wood Is Better than Chanel No.5
【Degeneration of smelling ability】 One day at a restaurant with my wife, I was finishing off lunch with crème brulee, a kind of custard pudding. Hokkaido is the biggest milk production area in Japan, and best in the quality of dairy pr...
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