May 2021– date –
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Economic Psychology: Do You Know Why Expensive Goods Look Expensive?
【Are we just tricked by price tags?】 Why do expensive goods look expensive, and vice versa in most cases? Do high price tags or brand names just hypnotize us into believing so? As writing here sometimes, I’m not interested in buying an... -
Business Tips: The Logo Simplification Trend is the Manifesto of Eco-friendliness
【The simpler the better?】 Did you know that many brands changed their logos lately? Such as BMW, VW, and Nissan in the automotive industry, for example. It is the mainstream to make it simpler. Speaking of simplification, the most famo... -
Marketing Tips: We Don’t Have Any Special Reason to Like It
【Do we need reasons?】 Do you think you always have a rational reason or clear preference when choosing your actions? I’m in charge of sales, and so, always expected to explain the reasons why we recommend our furniture. In the explanat... -
Economic Psychology: Small Psychological Factors Will Make a Big Impact in Business
【What is the difference between success and failure of business?】 What do you think is the difference between success and failure of business? What do you say if asked to analyze a case of a restaurant doing great in the place where ma... -
Psychological Mystery in Daily Life: Why Mirrors Reverse Left and Right
【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem... -
Business Tips: What Is Work? Do We Still Have to Work?
【We may work just to kill time】 The US Lower House passed the bill of public spending of more than 1,900 billion dollars. Accordingly, the US economy (the Dow-Jones average, at least) is coming back like crazy, even though many people ... -
Remember We Are Dwarfs Standing on the Shoulders of Giants
【Things going down to posterity】 Hokkaido, this northernmost island of Japan, is getting deserted. In rural areas (Hokkaido itself can be said a rural area in Japan, though), you can see abandoned and collapsing houses everywhere. Hous... -
Aroma Effect: The Smell of Wood Is Better than Chanel No.5
【Degeneration of smelling ability】 One day at a restaurant with my wife, I was finishing off lunch with crème brulee, a kind of custard pudding. Hokkaido is the biggest milk production area in Japan, and best in the quality of dairy pr...
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