April 2022– date –
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Marketing Tips: How to Handle Customer Complaints to Enhance Loyalty
【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too... -
Marketing Tips: Eco-Friendly Can Be the True Trend of the New Rich?
【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ... -
Marketing Tips on Product Naming: How to Name a Product
【Once Google translation was just funny...】 I remove two eyes. No worries. I still keep them. The first sentence is one of the popular funny translation by Google for “I remove the second one” in Japanese. Seriously, it’s not only funn... -
Japan Travel in the Know: A Hokkaido Restaurant (Soba Noodle)
【Do you know Japanese buckwheat noodles "Soba?"】 I think there are so many kinds of wheat-based foods across the world. What about buckwheat? The most famous food may be gallette originated in Bretagne, France. In Japan, we call buckwh... -
Logistics Tips: Why Are Shipping Costs So High Now?
【The record high freight is a new normal in logistics】 I swim in a gym pool every weekend. What always irritates me is a notice on the shower-room wall. It says “We stop providing shampoo to avoid infection.” Anybody, tell me how shamp... -
Japanese Culture and Traditions: Company Entrance Ceremony by Japanese Companies
【Japanese-style job hunting: New graduates start all together】 All the schools (elementary, junior-high, high, and college & university) start from April to next-year March in Japan. March is the season of graduation. As this may s...
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