August 2022– date –

Why are humans driven to advertise brand names? I explore the human ego through three cases: the "kindergarten effect" of logo prints, the authenticity trap of the New Era sticker, and the brilliant irony of Maison Margiela’s four white stitches. The conclusion? We can never escape the desire for approval—only change the subtle way we show it off.

【Giant trees are symbolic of the nature 】 Giant trees are nurtured over a long period of time to be symbolic of the nature or climate of the land. They have been the home of various creatures, the object of people's faith, and the symb...

【What's the Niseko HANAZONO hill climb?】 The 11th running of the Niseko HANAZONO hill climb was held on August 7th. This is a road race time trial to Niseko Annupuri Goshiki Onsen (Niseko Town boundary, elevation 796m). The total lengt...

Many adults feel the Sunday night dread—in Japan, the Sazae-san Syndrome—proving animated shows are a universal part of our lives. Global hits like Attack on Titan demonstrate that anime is now a complex, adult medium, forming a market independent of Disney. Smart marketers are leveraging this by realizing high-quality collaborations between anime characters and Japanese traditional crafts. I admire pioneer PREMICO, whose marketer requires directors to read the source manga to build genuine attachment. This synergy—modern emotional appeal breathing life into ancient craft—is the key to a vibrant Japanese economy.

What is the limit of the online experience? We argue it’s the soundwave that hits your internal organs during a Japanese fireworks festival. We explore the 'Sliding Peony' innovation, revealing how fierce skills competitions in pyrotechnics (and woodworking) fuel continuous craftsmanship.

Is the Dyson vacuum worth it? I argue that its value is not in superior functionality—it's surprisingly high-maintenance and messy—but in its entertainment factor. The transparent dust case provides catharsis by letting us directly witness the result of cleaning. More importantly, the gun-like trigger makes me feel like a hit man or a Ghostbuster. Dyson succeeded by redefining "cleaning" as an action for catharsis, not just efficiency. This challenges us at CondeHouse: Can we make a chair as fun and cathartic to sit in as the Dyson is to clean with?

Hokkaido is blessed with mountains, and there are so many ways to enjoy them. Climbing, jogging, driving, rafting, bird watching, sightseeing, photograph, skiing and snowboarding, and cycling. Which do you want to do here? The other day,...