Dyson, the only entertaining vacuum cleaner in the world
The only vacuum cleaner in the world. This sales copy made me pay for the highest-grade Dyson vacuum cleaner, though I’m not interested at all in home electronics and so much in cleaning itself. Sales copies seem to control our behaviors like this. Anyway, how do I like it? I’m completely satisfied with the product and take off my hat to their innovations. Mind you; it’s not about technical innovations. To be honest, I don’t think it’s very useful or more sophisticated than other vacuum cleaners, but it’s just fun to use. I believe this is the core achievement of their innovations. In other words, Dyson has re-defined vacuum cleaners.
Dyson vacuum clearners are not so good in usability
As most of you may know that, Dyson vacuum cleaners don’t have a dust bag. The founder, James Dyson himself seems to brag about it in his books as the biggest advantage of his innovations, but I tell you, it’s not useful at all. No matter how careful you are, dust floats in the air when you empty the dust case. First of all, just think about it: How often do you change the dust bags of your cleaner? Is it bothering you so much? Making matters worse, the users of Dyson vacuum cleaners are required to wash up the filter from time to time. To tell the truth, it’s higher-maintenance than other ordinary vacuum cleaners.
But much better in entertainment
Don’t get me wrong. I like my Dyson vacuum cleaner because it more than makes up for the above disadvantage. In my opinion, the biggest advantage of the Dyson vacuum cleaner is not the no-dust-bag structure but the transparent dust case realized by the no-dust-bag structure. We can feel more catharsis by directly seeing the result of cleaning. Another good point I found is the ON/OFF button. It looks like a gun trigger, and the cleaner turns on only when you pull the trigger. Every time using it, I feel like I’m a hit man or a member of the ghost busters. Again, I like my Dyson vacuum cleaner because it’s fun to use.
Dyson has re-difined “cleaning” as an action for catharsis
Our life is already sufficiently efficient. Effectiveness or efficiency is no longer an important factor for our purchasing behaviors. As I wrote Dyson had re-defined vacuum cleaners in the first paragraph, what they have re-defined may be “cleaning” itself, to be more precise. Dyson may notice we clean up not for a clean and tidy life but for catharsis we feel by seeing an action and effect. The same as Dyson, we CondeHouse as a furniture manufacturer set a goal to re-define “sitting.” We have not yet had a definitive answer, but I just want it to be something ambitious and unique enough to make our chairs completely different from existing ones.
Photo credit: https://www.famous-entrepreneurs.com/james-dyson
He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.