2022– date –
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Marketing Tips
Human Comedy in the White Stitches of Maison Margiela
The brand tag of Maison Margiela is just tacked only in the four corners of the tag, so that customers can remove it easily after purchase. The four tacking stitches can be seen from the outside. Ironically, most of the Japanese customers seem to leave the tag, and accordingly Maison Margiela is sometimes called “the four-point tag” in Japan. -
Hokkaido Shreds
Giant Tree Hunt in Hokkaido #1
【Giant trees are symbolic of the nature 】 Giant trees are nurtured over a long period of time to be symbolic of the nature or climate of the land. They have been the home of various creatures, the object of people's faith, and the symb... -
Hokkaido Shreds
First Road Racing Experience in Niseko, Hokkaido
【What's the Niseko HANAZONO hill climb?】 The 11th running of the Niseko HANAZONO hill climb was held on August 7th. This is a road race time trial to Niseko Annupuri Goshiki Onsen (Niseko Town boundary, elevation 796m). The total lengt... -
Japanese Culture and Traditions
Japanese Anime x Japanese Traditional Crafts
The Sunday evening depression is expressed “Sazae-san Syndrome” in Japanese. Sazae-san is the longest-running animated TV series, broadcast every Sunday evening since 1969. From this fact, you can also see how common it is to watch animated TV shows in Japan, not only for kids but also for adults. -
Japanese Culture and Traditions
Japanese Culture and Traditions: Japanese Fireworks Festival
Do you know the latest hi-tech firework "Sliding Peony?" It was so unique, and I’ve never seen such a firework before. Immediately, I googled it with many keywords and finally found that it was a new topical one called “Sliding Peony.” My vocabulary is too poor to explain how unique the new firework was. Please watch these YouTube videos, instead. -
Marketing Tips
Marketing Tips: Is a Dyson Vacuum Worth It? How Is It Unique?
Our life is already sufficiently efficient. Effectiveness or efficiency is no longer an important factor for our purchasing behaviors. Dyson had re-defined vacuum cleaners. We clean up not only for a clean and tidy life but also for catharsis we feel by seeing an action and effect. -
Hokkaido Shreds
All About Beginner Cyclist’s Preparation for His/Her First Rode Race
Hokkaido is blessed with mountains, and there are so many ways to enjoy them. Climbing, jogging, driving, rafting, bird watching, sightseeing, photograph, skiing and snowboarding, and cycling. Which do you want to do here? The other day,... -
Hokkaido Shreds
Stubborn Craftsmen in the Disaster-Less City
【The highest compensation on disaster-related court dicisions】 Last month, two important disaster-related court decisions were handed down in Japan. The first was a lawsuit by shareholders against the former management of Tokyo Electri... -
Marketing Tips
The Economics of Superstar: Billionaire Architects Will Emerge
【The e-sports industry grows to make million-dollar players】 Do you like video games? Me? I have no interest at all. When I was a kid, almost all the classmates had Nintendo Entertainment System, but I didn’t. No matter how hard I wish... -
Marketing Tips
Won “Best of the Best” of the Red Dot Design Award!
【What is the attraction of the sport?】 Japan has more than 6000 high schools, about 4000 of which have a baseball team. Every summer, there’s a championship to decide the best team in Japan. Many people get excited, and fortunes are mo...