mastercondehousecojp– Author –
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Marketing Tips
What If You Were the Last Person on Earth?
If you watched the movie "I Am Legend," I believe you've imagined "What would I do if I were Will Smith?" In fact, I did many times and was shocked every time to find the simple fact that I can't live long by myself. Mind you, I literally mean it and am not talking about a mental or philosophical issue. -
Japan Travel in the Know
When Did We Forget How to Make Friends?
Last week, I went to Tokyo for business and found all the people in the subway train (in my view) just looked at their smartphones silently. I saw such a scene every day when I lived there, but I realized it was a weird and creepy view where people perfectly make the same posture with no expression on their faces. -
Japan Travel in the Know
The Fusion of Art and Science: From Pixar’s Curly Hair Logic to Sou Fujimoto’s Hokkaido Rock House
Why was I, a former "movie snob," moved by the Science Behind PIXAR? Because CG animation perfectly fuses art and science. For example, PIXAR engineers added "shock absorbers" to virtual springs to naturally animate Merida's curly hair in Brave. Following this logic, we commissioned world-famous architect Sou Fujimoto to design a virtual Hokkaido Rock House (he said yes, probably because he's my high school senior). His design occupies the perfect, non-reproducible space between pure imagination and cold reality—the future of harmonious living. -
Hokkaido Shreds
A Little Curious About the Guardian of the River
【Asahikawa is a paradise of rivers】 The bike path along the river is one of the most comfortable road to run in Asahikawa. Most of pedestrian and bike paths laid out on the top of embankments. You can pedal along the river to your hear... -
Marketing Tips
Why Aircraft Design Is Beautiful and Diverse Despite Limitations
【Top Gun: Maverick】 Maverick is back! Who can wait for the movie to start? I have yet to watch it, though. "Top Gun" was released in 1986. It was when I was only eight years old, and so, I think I watched it on video after the release ... -
Hokkaido Shreds
How about Cycling in Hokkaido?
【What would you like to do on your free time in Hokkaido? 】 If you were to move to Hokkaido and start a new life, what hobbies would you like to do on your free time? Hokkaido is one of the most comfortable places in Japan for cycling.... -
Japanese Culture and Traditions
The Richard Gere Effect: Why Japanese Men Are Too Scared to Buy Flowers
Why are Japanese men paralyzed by the idea of buying a simple bouquet? I analyze the Richard Gere Effect: the shame of gifting flowers in a "classless" society. The paralysis is compounded by the Labyrinth of Japanese flower etiquette—from avoiding red to banning potted plants. I conclude by confessing that all this intellectual agony leads to a single point: the humble Begonia we planted in front of our factory. -
Hokkaido Shreds
Flourishing July
In 2021, due to the epidemic, foreign tourists can't come to Japan. Otherwise, this period of the year (I'm writing this in July) is usually the peak period of tourism in Hokkaido in early summer, though flowers bloom brilliantly as usua... -
Marketing Tips
The Nello Test: Why My Definition of Art is a Knife, Not a Canvas
What defines art? I apply The Nello Test from A Dog of Flanders: Would you crave art over food and warmth? (I fail spectacularly.) I search for this artistic soul at a Vermeer exhibition but find it instead in a restoration video. I argue that the concentration and supernatural precision of the master repairers—scrapping paint with a tiny knife—is the purest form of art. In this sense, our master furniture craftspeople are artists, embodying art defined by the perfect, focused human movement. -
Japan Travel in the Know
How Train Travel Can Make Your Trip More Fun
Travel by train in Japan is safe, punctual in time, etc. There are many advantages, but in Hokkaido, the infrastructure may be gone in the not-so-distant future. Please come here to travel around by rail before that happens.
