Japanese Culture and Traditions– category –

【Walking on the clouds: from New Balance to a sea of clouds】 If you predict from the above title that this article would be about the introduction of New Balance, you must be a big fan of sneakers. Indeed, it is said that Ralph Lauren ...

【Despite windmills are scenic spots in Spain】 Don Quixote is the most famous Spanish name in Japan. I’m sure the name is known even more than Penelope Cruz. Mind you, that doesn’t mean Japanese people have high cultural standards. Emba...

【Why we don't like our own recorded voice?】 Have you ever heard your recorded voice? How do you like it? Don’t worry. You’re not the only one. I know most of us really don’t like our own recorded voice. As evidence of that, if you put ...

We are a wooden furniture maker and always trying to reduce the waste of wood, but we can’t make it zero. A large amount of wood chips and dust are produced every day. We collect them in our factory and send them to a coffee roaster in Sapporo, and they smoke their coffee beans.

【Which uniform do you like?】 Which do you think the best cabin crew uniform is? Did you think I would immediately answer “Air Asia?” Indeed, I have to admit their vivid red provocative uniform is stunning, but my favorite is Saron Keba...

Why do you think tree planting can give such a positive impression? I think it's probably because it takes a long time for trees to grow, sometimes longer than human life. In other words, we can't plant trees without hope for the future, and this is why tree planting is suitable for happy events to celebrate the beginning of something, such as a wedding, building completion ceremony, etc.

What would you do if you won the lottery of 10 million dollars? Quit a job, charter a plane, and go for luxury travel abroad? I believe everyone has such an experience to talk about something silly like this, but seriously think about it for a moment. Are you sure you can keep on doing only what you want to do even if you're alone?

Have you ever seen "jewelry ice?" It is completely different from drift ice, made of not sea water but fresh water, and so, it's highly transparent like a diamond. River water turns into ice on the surface at river mouth, and the ice pieces, before getting washed ashore, drift in the sea for a while, get rounded off, and are more brightly polished. According to Wikipedia, this natural phenomenon occurs only along the coast of a small town in Hokkaido even in all the wide world.

Do you know Theodore Levitt? He is a legendary marketer, well-known for his saying "Sell the hole, not the drill." He argued "People don't want to buy a quarter-inch drill; they want a quarter-inch hole." His point is that we marketers should focus not on products or services themselves but rather on the purposes people want to achieve by using the products or services.

Many Japanese people have misunderstood or even don't know the spirit of Christmas. Due to the misunderstanding or ignorance, I think we celebrate Christmas in a unique and funny way, like rushing to Kentucky Fried Chicken restaurants on Christmas Eve.