cars– tag –

Why do we pay a premium for "handmade" imperfection? I explore the Handmade Paradox: while a handmade pace maker is terrifying, a handmade Valentine’s chocolate is bliss. I argue that the value lies not in quality or precision, but in the meaningful, human background story. We conclude by discussing how our furniture combines high-tech precision with the essential human touch to create a better narrative.

How did leather fall from the passenger seat to the coachman's? I explore the Paradox of Leather and the rise of Alcantara, the "fake suede" invented by a Japanese scientist at TORAY. I argue that Alcantara is the future of luxury due to its ethical edge and stunning appearance (just Google "Ferrari Alcantara"). Find out how our furniture, upholstered in the same material—Ultrasuede—offers you an eco-friendly path to automotive luxury in your own living room.