design– tag –

I now find the debate over high school baseball far more interesting than the baseball itself. The uncertainty of human judgment is the ultimate entertainment, whether in figure skating or the Oscars. We proudly announce that our new chair won the Red Dot 'Best of the Best' entirely on the merit of our design—without any behind-the-scenes politics!

Why was I, a former "movie snob," moved by the Science Behind PIXAR? Because CG animation perfectly fuses art and science. For example, PIXAR engineers added "shock absorbers" to virtual springs to naturally animate Merida's curly hair in Brave. Following this logic, we commissioned world-famous architect Sou Fujimoto to design a virtual Hokkaido Rock House (he said yes, probably because he's my high school senior). His design occupies the perfect, non-reproducible space between pure imagination and cold reality—the future of harmonious living.

【Top Gun: Maverick】 Maverick is back! Who can wait for the movie to start? I have yet to watch it, though. "Top Gun" was released in 1986. It was when I was only eight years old, and so, I think I watched it on video after the release ...

Why do the colorful feathers of male peacocks attract female peacocks? Some people may accept the simple explanation: "Because they are beautiful," but I never did. In all through my school days from primary to university, I was an enthu...

My wife thinks I have too many feet, and the world thinks "ugly" is the new "cool." Join me as I explore the bizarre rise of Dad Sneakers, the limits of the 'Ohtani Effect,' and why your next piece of furniture needs a mission, not just a pretty face.

Whenever history grinds to a halt, "revolutionaries" emerge to decapitate the status quo. But in our race for efficiency, are we losing the "soul" of the objects around us? From the silence of electric engines to the sanctuary of Hokkaido timber, we analyze the enduring essence of the chair.

Being from Hokkaido is a conversational superpower, unlike the "handicap" of being from Northern Kanto. But while our seafood is world-class, our design has often been "stuck in the 80s." Explore how architect Sou Fujimoto is changing Hokkaido's image—and why I need you to buy Tsuboya’s sweets so they can eventually buy our furniture!

HJapan’s national shame: the average lifespan of our modern houses is only 30 years. We explore the paradox with Hōryū-ji—the world’s oldest wooden building—whose secret lies in flexible joints and continuous, generational care. Ultimate strength comes not from rigidity, but from the ability to flex and absorb shock. The lifetime of our furniture often exceeds that of the house it sits in.

【Design something to fascinate even people with less materialistic desires 】 This time, Michael talks about how product designs would change according to the changes in the market, especially about changes due to the recent rise of sub...

【Good sales doesn't always mean good design?】 Let me continue to share the interview with our product development manager. "Products in good quality and design don't always sell well." These words aroused my interest in his opinion on ...