fashion– tag –

This theme would be a critical issue especially for the business suit industry. In Japan, the industry is in danger of extinction. As time passed, office clothing became more and more casual, and less and less people wore a business suit. I think the fundamental reason for the decline would be the fact that business suits are uncomfortable.

Why are humans driven to advertise brand names? I explore the human ego through three cases: the "kindergarten effect" of logo prints, the authenticity trap of the New Era sticker, and the brilliant irony of Maison Margiela’s four white stitches. The conclusion? We can never escape the desire for approval—only change the subtle way we show it off.

【Massive change UNIQLO made】 Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I'm not UNIQLO-native. It is around after grad...