furniture– tag –
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Featured Project: Tokyo Stories – Our Designs in Action
【】 Welcome to the 21st century of food, where eating isn’t just about filling your stomach—it’s about saving the planet, questioning the meaning of life, and, most importantly, getting that perfect Instagram shot. Let’s be real: the wo... -
Exploring Fear: What Makes Japanese Horror Unique?
【Fear factor: why we love a good scare】 Do you like thrill rides? What about horror movies? Fear is supposed to be an unpleasant feeling, but many people can’t help but want it. As the old saying says “There is no accounting for tastes... -
Hokkaido Acorn Trees (Oak) Make Good Japanese Whisky and Furniture
Do you know what we used as a point of reference to find stag beetles gather? It's acorns. Yes, it's oak trees where stag beetles are gathered. In Hokkaido, there are many oak trees, and they grow not only stag beetles but also the industry of whisky and furniture. -
The Place You Should Visit for Good Sake (Rice Wine) and Wooden Furniture in Hokkaido
【Have you been to roadside stations in Japan?】 This is one of the basics to enjoy a road trip in Japan, especially in Hokkaido: Make the best use of roadside stations. This transport infrastructure was born in around 1990. It's like re... -
How to Make a Value Shift and New Hierarchy
【Toyota Prius was just in time for the 21st century】 Do you know the animation movie, Astro Boy? It was released in Hollywood in 2009, though it wasn't a big hit. The origin of the movie is a Japanese classic comic book. The story was ... -
How to Perform the Strength Test for Chairs
The movement of tilting back chairs just like students do in a classroom is most severe structurally for chairs, and it is highly likely to give heavy damage to chairs. This is the reason why the same movement is adopted in the standard strength test of chairs as shown in the contained movie. Chairs are jerked in the backrest with the weight of 60 kg on the seat. -
Wooden Ball Pit: The Use of Wood Waste for Eco-friendly Production
A wooden ball pit is quite common in Japan, but our product is unique and different from others. The wooden balls are made of high-quality hardwood (wood waste produced in making our furniture), and their shape is round but deformed. The balls are more beautiful (shiny) and durable than those made of ordinary softwood. -
How to Communicate the Essence of a Product
【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun everywhere in the world. It's about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and... -
Common Misconceptions About Logging for Wooden Furniture
【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W... -
Hokkaido Is the Mecca of Wooden Furniture
Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th...