japanese– tag –

Tokyo is a city where every hidden alley holds a surprise—be it a mind-blowing café, a jaw-dropping art space, or a furniture showroom that feels more like a design playground. If you're in the mood for an unforgettable experience (or ju...

Planning a visit to Tokyo? Buckle up, because this city isn’t just about neon lights and sushi. It’s a place where design, culture, and a little bit of weirdness collide. If you’re looking to impress your artsy friends, find inspiration ...

【】 Welcome to the 21st century of food, where eating isn’t just about filling your stomach—it’s about saving the planet, questioning the meaning of life, and, most importantly, getting that perfect Instagram shot. Let’s be real: the wo...

Why do we seek fictional fear? Because that emotion overwhelms the rational knowledge of whether the threat is real (unlike sadness, which is easily dismissed). This explains the difference between Hollywood and J-Horror. Hollywood gives us physical terror—monsters that bite and claw. J-Horror, exemplified by The Ring, gives us psychological anxiety—the silent evil that crawls out of a video cassette, breaching the reality of our everyday life. This unique Japanese trait—finding a small dose of the extraordinary in the ordinary (like going to a public bath)—is what makes the horror so pervasive. Our furniture aims for a similar, though less scary, effect: making your everyday activities a little more special.

An Italian spends the world's last day with a lover; a Japanese person finishes work. We analyze the Ferrari Paradox. Discover the secret articulated by Ferrari designer Ken Okuyama, who sketched a history-making concept in just 15 minutes: "What looks simple is not simple. It’s designed to look simple."

【Something in common between Japanese knives and furniture】 Just before entering the furniture business, I worked in the fishery industry and often took overseas clients to the biggest fish market in Tokyo. It was now-closed Tsukiji ma...

Ambiguity is a necessary evil—a survival mechanism. We explore the theory that Japanese ambiguity is genetic (linked to S-alleles of the serotonin transporter). Discover the Backlash Wisdom: Ambiguity is not a failing, but a necessary cultural cushion—just like the intentional 'play' in a wooden furniture joint that keeps the whole structure from tearing itself apart.