August 2021– date –
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Where to Visit in Hokkaido: Why Is Sapporo the Most Harsh Market in Japan?
【Hokkaido is more popular than Tokyo and Kyoto in Japan】 Conde Nast Traveler, one of the world’s most prestigious travel magazine announces every year the ranking of things related to travel. The ranking is based on the vote of the rea... -
Marketing Tips: We Behave Unconsciously but Always Look for a Reason
【A local amusement park is seeing its last days】 I often go to a hot spring place in a nearby town. On the way, there’s a collapsing amusement park “Canadian World.” I have a dim memory of seeing its TV commercials when I was a kid, bu... -
Marketing Tips: Better to Be Brisk and Slapdash (Coke VS Pepsi)
【New Coke, the greatest failure of the century in marketing】 Coke VS Pepsi, this was a very important issue when I was a kid with a limited budget. In the early 1980’s PepsiCo launched a big marketing offensive, like aggressive compara... -
Marketing Tips: Teamwork Rather than Individual Work
【Alexander the Great, my hero】 Japanese people really seem to like to pick up the top three of various categories, such as the world’s three major night views. They are Hong Kong, Monaco, and Nagasaki, by the way. If it’s about archite... -
Human Subtlety Will Never Devise an Invention More Beautiful, More Simple, or More Direct
【A genius can learn from any small matters】 When you can’t catch fish, think it gave you time to think about life. This quote is believed in Japan to be made by Ernest Hemingway. As far as I searched, however, the author seems to be un... -
Japanese Culture and Traditions: Respect for Craftsmanship Seen in Kendo
【Kendo is not a sport】 The Tokyo Olympics 2020 was over. Japan finished in third place on the medal table, mainly due to the medal rush in Judo, Japan’s forte. Shohei Ohno, winning a gold medal in the 73 kg competition of Judo in this ... -
Greenwashing: Are You Sure to Be Eco-friendly?
【Why I like clever lies better than obvious lies】 Have you ever watched “The Sting” one of the classic movies from Hollywood? I believe it’s a masterpiece of a con-game movie. If I were the gang boss tricked by Paul Newman and Robert R...
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