- July 29, 2020
- April 23, 2022
How to Make Your Business Unique
Restaurant of Mistaken Orders In Tokyo last year opened a restaurant . The name is “Restaurant of Mistaken Orders.” All the servers working there are people living with dementia. According to their website, the servers may or may not get your order right. When I heard the news, I was so impressed. It’s not because I’m a good guy full of humanity but because it proves my marketing theory: People choose something not for its value but for its meaning. Little difference between the two Many marketers say differentiation is the key to success in business, but how? Now that the world is filled up with a lot of things, information, and services, it’s almost impossible to clearly differentiate something from others. Most people can’t tell such a small difference in quality and design. In the first place, as the Jam theory proves, people become overloaded with too many choices. […]