- July 29, 2020
- October 14, 2022
Unique Business in Japan: A restaurant Run by People with Dementia
All the servers are people with dementia In Tokyo last year opened a restaurant. The name is “Restaurant of Mistaken Orders.” What features the restaurant is all the servers working there are people living with dementia. According to their website, the servers may or may not get your order right. When I heard the news, I was so impressed. It’s not because I’m a good guy full of humanity but because it proves my marketing theory: People choose something not for its value but for its meaning. Differentiation doesn’t work any more Many marketers say differentiation is the key to success in business, but how? Now that the world is filled up with a lot of things, information, and services, it’s almost impossible to clearly differentiate something from others. Even if you can make it, the similar or better one would come up soon in the market. In addition, most […]