The Mistaken Order: Why Your Flaws are Your Greatest Brand
If a waiter brings you the wrong dish, do you get angry or smile? Discover how a restaurant run by people with dementia is rewriting the rules of marketing. Join me as I deconstruct the "Jam Theory," expose the futility of microscopic product differentiation, and explain why the most important thing we build at CondeHouse isn't just a chair—it’s a meaningful connection.
