November 2020– date –
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Japan Travel in the Know: The Sound of Silence in Hokkaido in Winter
【Funny Japanglish by the Prime Minister】 In 2000, the then Japanese Prime Minister wanted to make greetings in English at the first summit meeting with President Clinton. He tried to cram the following exchange of basic phrases: “How a... -
What Is a Home? Where Is Your Home?
【The definition of a home】 Where are you from? Because of my work (overseas sales), I’ve exchanged this question many times with many people around the world. There have been many people living outside their countries of origin. Some o... -
Marketing Tips: Don’t Be Obsessed with Efficiency and Rationalization
【All the cities become like each other】 Before the COVID, I traveled around the world. When it was best in efficiency but worst in working environment, I visited five countries in a week. Such hasty trips got me disoriented. Soon after... -
A Lesson Learned from Zappos: We Work for Something More Than Money
【The customer-obsession policy of Zappos creates many loyal customers】 The other day, right after passing through the cashier of a supermarket, a pack of eggs slipped from my shopping basket and fell to the floor. In that moment, every... -
Marketing Tips: Love It or Not Rather Than Good or Bad
【MBA frameworks are no longer sufficient】 AIDMA, PDCA, SWOT, PEST, 3C, 4P, STP, KGI, KPI, etc. I was so excited when learning these business frameworks in an MBA course more than 10 years ago. I naively believed I had gotten a key to t... -
Psychology Trivia: The Measure of Intelligence Is the Ability to Change
【What is the standard of beauty?】 Modesty is such a holy word in Japan. We hardly ever hear people brag about even their relatives, not to mention themselves. It is considered as a virtue to be modest or humble. However, the magic of l... -
Business Tips: Great Expectations Are Hope That the Sun Also Rises
【The wane of the king TOYOTA】 Elon Musk started TESLA in 2003. Only 17 years from then, he finally snatched the world top position from TOYOTA in the total market value. The news made me feel the big change of the times and somehow rem... -
The Charm of Hokkaido: Hunger Is the Best Sauce
【A home is a place to long for from a distance】 A journey itself is worthless, but it's what we learn from a journey that counts. It is a part of the subject of my previous article. As some of the readers may notice, it is inspired by ...
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