- January 14, 2021
- August 2, 2022
Now Is the Age of Just-Looking Customers
b8ta The epoch-making business was born in the Silicon Valley in 2015. It’s b8ta, and finally arrived in Tokyo, Japan last year. Let me explain their business model in very short. The shop of b8ta is divided into some compartments. Brands display their products at the compartments by paying a certain amount of money to b8ta. The monthly fixed rate includes everything, like the costs of staff, inventory management, logistics support, POS, etc. The highlight of their system is detailed marketing data provided to brands. The number of customers stopping at a product, how long a customer picked up a product, not to mention demographic data. Many latest sensing devices watch all the customer responses, and b8ta provides those data to brands. This concept of their business impressed me most. The main purpose of b8ta shops is not to sell products. They call their business as RaaS (Retail as a […]