The Ferrari Secret: Why Alcantara, the “Fake Suede,” is the True King of Luxury
How did leather fall from the passenger seat to the coachman's? I explore the Paradox of Leather and the rise of Alcantara, the "fake suede" invented by a Japanese scientist at TORAY. I argue that Alcantara is the future of luxury due to its ethical edge and stunning appearance (just Google "Ferrari Alcantara"). Find out how our furniture, upholstered in the same material—Ultrasuede—offers you an eco-friendly path to automotive luxury in your own living room.
