- July 30, 2021
- October 13, 2022
Marketing Tips: A Stragety for the Weak to Compete Against Discount Giants
How to define non-essential things I went to the seaside to fish last week, passing by many electric signboards on the road saying “Let’s avoid non-essential outings!” I know fishing is definitely thought to be a non-essential activity. As I may sound like trying to justify myself, let me say. What would be left in us if all the non-essential activities are taken away? Only by eating, excreting, and sleeping, we can keep our hearts beating, but I think we will be dead inside. Work seems to be believed to be essential, but actually is essential only for each of us workers to make a living. As we’ve seen so far, the world kept moving around even when most of us stayed at home. What makes us human is non-essential things, I believe. IKEA, NITORI, they are essential IKEA is the biggest furniture company in the world, though it has […]