2021– date –

We lose money on stocks but save on cereal. We buy expensive chocolate only for others. Discover the hilarious financial paradoxes of a "Master of Adaptation" and learn why Harvard psychologists might actually suggest you buy a high-quality chair for a decade of daily happiness.

My father told me to play dead for bears, but I always wondered about the ones who didn't survive to tell the tale. Join me as I explore "Survivorship Bias," the undeniable role of luck in success, and why we at CondeHouse are refusing to "play dead" in the face of the 3D printing revolution.

【Super optimism】 Innate optimism is the most important quality required for a leader. This is the biggest lesson I've learned from the current (third) president. I joined this company just after the start of his administration since 20...

Founders are legendary, but they are also a nightmare to follow. Discover the real-world "sequel" story of CondeHouse’s second president—how he defied the founder’s ego to conquer the U.S. market, survived the 2008 crash with cold logic, and why he’s now becoming the same "difficult predecessor" he once struggled against.

Democracy is for stable times; revolution requires a dictator. Join me as I explore the terrifying, brilliant, and "mad" passion of our founder. From the aesthetics of Steve Jobs to the gamble of the Japanese dining chair, this is a story of how one man’s refusal to compromise built a legacy that supports a thousand lives today.

【Time exists because of the story memory technique】 As I wrote before, the definition of "time" is not completely settled in physics and philosophy. To be more precise, the existence of time is often an obstacle to prove the laws of ph...

【A shift to adulthood in perspective】 The political turmoil over the US presidential election seems to have settled down, but there still have been a lot of related news. In the aftermath of the election, I found a name that hasn't bee...

【There is no fate but confirmation bias】 I sometimes hear people say "This is fate!" but in most cases, they just got it all wrong. According to my speculation, most of us feel a sense of fate when we decide to buy something. We seem t...

【The sorrows of marketers】 Do you know how many advertisements are on your commuting route or on the webpages you browsed yesterday, for example? The world is full of advertisements, but people sometimes don't even notice they exist th...

【Status quo bias】 Have you ever experienced the Japanese commuter rush in the morning? No? Lucky you. While living in Tokyo, I had endured the cruel treatment every morning for more than three years. On the platform of any station in J...